Have you ever realized how it's really easy to listen to one person talk, but another person can be so painful to listen to? Often times, this relates to Story and the way the storyteller is using or not using stories. Today I interviewed Dr. J.J. Peterson from StoryBrand. Their company is leading thousands of businesses in marketing transformation by teaching them to simplify their message.

There are studies that prove the way our brains connect with the story. We were created to understand concepts in a story format and when we understand how to speak correctly with others, it changes everything. StoryBrand is a framework that J.J. teaches us to use. You can apply StoryBrand to your work, faith, friends, and more!

It's not a manipulation, but it's learning how to communicate in a clear and strategic way. If you want people to understand what you have to say, you're going to love this interview with Dr. J.J. Peterson!

Learn More About StoryBrand HERE 

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