Robin Di Capua is UX Lead (Design Systems) at Swisscom. After getting a bachelor's in computer science and a master's in digital design, he has worked as a designer for almost 16 years. After working in a startup for the first 6.5 years, he joined Swisscom, the biggest telecommunication company in Switzerland. After being a consumer and then a contributor to the design system, he took the role of UX Lead for the design system team for the last 3.5 years. 💎 About Swissom Company size: 19’000+Design teams: around 60 designers spread across multiple teams/departments (B2C, B2B, Brand, Entertainment, Infrastructure)Design System team size: 6 full-time + 2 interns at the momentPeople using design system (or team using design system): 700+ people between devs and designers, plus external agencies______________🤩 Key Takeaways:🔹 Why design systems aren't what most people think they are🔹 How to sell the idea of the design system in a large organization🔹 The controversial truth about "design by committee"🔹 How design systems expose uncomfortable organizational realities🔹 The hidden skill gap between product designers and system designers🔹 Why federated models often fail despite good intentions🔹 The untapped potential of AI in design system workflows🔹 Maintaining system vision amid competing team demands🔹 What Robin would change if he could go back in time