Windshield Time

How Techs Earn the Right to Tell Customers "That’s a Bad Idea."


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What do you do when your customer insists on a cheap Band-Aid fix instead of the real repair you know they need?

In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker dive deep into one of the toughest moments in the trades: telling a customer “That’s a bad idea.”

This episode is for every technician, salesperson, or service professional who’s ever struggled with customers rejecting expert recommendations, choosing quick fixes, or balking at bigger repairs or replacements.

What's Inside:

-Why it’s your professional responsibility to protect customers from bad decisions

-How to earn the right to say “That’s a bad idea” without losing trust

-Why customers often go for Band-Aid fixes—and how to steer them toward better choices

-How to avoid just being “the guy who lists options” and step up as a Professional Expert Authority

-Psychological tactics that help customers realize the cost of shortcuts

-How to handle objections with empathy, authority, and clarity

-The hidden costs of always taking “something rather than nothing” on service calls

📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/

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Windshield TimeBy Chris Elmore

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