The holidays don't just change schedules...they change mindsets, customer behavior, and the entire rhythm of the trades. And most techs don't realize how much the season is influencing their decisions… until it costs them.

In this episode of Windshield Time, Chris and Brandon break down the psychological pressure of November–December and how it quietly causes techs to slip: cutting corners, assuming customers won't buy, projecting their own holiday stress, and mistaking emotion for emergency.

This is not a "holiday tips" episode.

It's a psychology-of-the-season masterclass for every tech, manager, and owner.

Inside you'll learn:

• Why techs unknowingly lower their standards during the holidays

• How old memories, family routines, and financial stress shape job performance

• The holiday complacency trap: attire, parking, shortcuts, skipping steps

• Why "nobody spends money in December" is a myth—and a dangerous one

• How customer emotions heighten urgency, objections, and irrational decisions

• Why defining "real emergencies" protects tech morale (and company sanity)

• Tactical ways managers can set expectations before the season hits

• How awareness + process = professionalism—even under pressure

This episode helps you keep your edge when emotions, expectations, and urgency are at their highest. Because the holidays don't change the job…They change the people doing the job.

📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/

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