Political strategist and author Chuck Rocha joins Lunch w/ Jamie for a deep dive into the fight for Latino voters—and what both parties keep getting wrong.

From gerrymandering in Texas to the national failure to invest in long-term outreach, Chuck lays out a clear picture of where the Democratic Party is falling short—and how Latino voters are poised to decide the next election.

This isn’t just about campaign strategy. It’s about power, representation, and building real political infrastructure that lasts.

In this episode:

• Why Latino voters are not a political monolith
• The long-term damage of ignoring Latino communities
• How Texas redistricting diluted Latino power
• What campaigns should be doing right now
• Chuck’s own journey from labor organizer to top political strategist

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