The story of Crazy Richard’s Peanut Butter is a family story that began in 1898 in Columbus, Ohio, with the oldest peanut butter company in the United States. Its most recent chapter began when the current owner, Kimmi Wernli, was six years old.

Wenli joins Talking Business Now host Kelly Scanlon to talk about bringing the natural peanut butter company into the 21st century—with sales in every state—and provides loads of takeaways you can use to grow your own business.

Tune in to find out how, in the short time since taking over Crazy Richard’s Peanut Butter from her father, Wernli has:

·         Merged two companies into one.

·         Overseen a major rebranding effort.

·         Embraced social media to create a community of peanut butter lovers.

·         Embarked on a mission to make it fun to eat healthy.

·         How she’s using peanut butter to help alleviate childhood hunger.

·         And what it takes to become a “B” Corporation.

Wernli also shares tips for ensuring a smooth ownership transition in a family business, modernizing an old business and positively impacting the community.

Connect with Kimmi Wernli

Facebook: https://www.facebook.com/crazyrichardspb/

Twitter: https://twitter.com/crazyrichardspb

LinkedIn: https://www.linkedin.com/in/kimmi-sonksen-wernli-a80581125/

Connect with Kelly Scanlon

Facebook: https://www.facebook.com/InterrobangSolutions/

Twitter: https://twitter.com/KellyAScanlon

LinkedIn: https://www.linkedin.com/in/kellyascanlon/

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