Subscribe to the weekly marketing newsletter at www.thefxck.com.

In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App.

Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍

In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.

What's in the episode:

00:00: Brief summary and intro to the podcast

01:00: Welcome

1:56: Discussion of SEO success on Google

1:43: How did SEO and Google help with the growth of AWW App

3:32: How customer experience helped with the success of AWW

4:26: Discussion of AWW’s customer experience principles

5:06: How simplicity can be used as a tool for success

5:55: Demonstration of how AWW works

10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate

12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google

13:20: How many monthly active users is AWW attracting?

13:44: What are the main things you can rank on one page for?

15:00: How did Miro and AWW join forces?

15:30: At what point in AWW’s journey did they start to convert customers to paid?

17:40: How did AWW attract paid users?

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com.

It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic.

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In the episode, we dig into the Funky Marketing success story.

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Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone.

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If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com.

It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic.

‍

In the episode, we dig into the Funky Marketing success story.

‍

Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone.

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If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

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This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro.

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We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound.

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But the main topic of this week's podcast is Tom's extraordinarily successful ebook building strategy.

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Using the techniques in the playbook we're about to discuss, Tom and his team consistently get over 1,000 organic downloads on their eBooks.

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You'll learn:

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• How to get influential people from top brands to contribute to your content (even if you've got no brand yourself)

• How to design content that people want to read

• How to decide what to write about: should it be product related or designed for persona fit?

• How to decide WHO should contribute to your eBook

• The secret sauce for getting so many downloads

• So, you've got 1,000 downloads. We also go through what to do with all those contact details to get REVENUE!

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Watch on YouTube. Download the Playbook.

Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com.

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In this episode, we cover:

• Growing the Ahrefs blog to 1.5 million monthly visitors

• Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)

• How to design content that drives sign-ups (and why you shouldn't waste your time on anything else)

• How to rank #1 in Google (like Ahrefs does for everything)

• What type of content Ahrefs writes and why it works so well

• How to make 'you' focused content that also adds a lot of value

• What are the limitations to this approach?

• How do Ahrefs promote their content? How do they build backlinks?

• What are the six ways content marketing at Ahrefs contributes to revenue growth?

• Are backlinks really important? If so, why?

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Watch on YouTube. Download the Playbook.

Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com.

‍

In this episode, we cover:

• Growing the Ahrefs blog to 1.5 million monthly visitors

• Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)

• How to design content that drives sign-ups (and why you shouldn't waste your time on anything else)

• How to rank #1 in Google (like Ahrefs does for everything)

• What type of content Ahrefs writes and why it works so well

• How to make 'you' focused content that also adds a lot of value

• What are the limitations to this approach?

• How do Ahrefs promote their content? How do they build backlinks?

• What are the six ways content marketing at Ahrefs contributes to revenue growth?

• Are backlinks really important? If so, why?

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This week's marketing leader is Andy Culligan, the CMO of LeadFeeder.

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In this podcast, he tells the story of cutting the marketing campaign budget to a third (by reducing paid and agency fees) but still getting the same volume of leads.

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We learn how Andy and his team put on multiple webinars over the year that more than 15,000 people attended.

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Interweaved with the story of webinar success we learn:

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Next week, I'll release a playbook. Subscribe on thefxck.com to get it.

Here's a man who needs no introduction: Eddie Shleyner.

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I've been wildly excited to release this episode since I recorded it over a month ago.

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I was hanging off of every word the first time and the second time I listened to it back during editing.

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Eddie displays his deep knowledge of copywriting in this episode.

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Having studied the greats, he seamlessly draws on their experience to deliver an explosive number of tips and tricks for anyone aspiring to copywriting excellence.

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Eddie's the ex-copywriting lead at G2, copywriting consultant at HelpScout and Drift, and the +7 year founder of VeryGoodCopy.

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VeryGoodCopy is vividly useful and educational copywriting blog, newsletter and premium community. The blog hosts more than 250 lessons and interviews and four valuable micro-courses.

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He brings all those years of dedicated practice to the interview in which we cover these points:

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(1) Eddie's copywriting journey. How can you learn and master the skill of copywriting like Eddie?

(2) VeryGoodCopy's growth journey. Learn the tips & tricks Eddie used to gain 15k subscribers, making this his full-time career, and growing his LinkedIn audience to 32k+ followers.

(3) Why Eddie's process for writing helps him be such a prolific high-quality content producer.

(4) There are 5 elements to every email. Learn what they are and how you can leverage them to grow your business.

(5) 5 high-value pieces of advice for aspiring copywriters that will either kick off your career or take all of your marketing to the next level.

(6) Eddie tells us the strongest human incentive and you can use in your copywriting to consistently drive action.

(7) Eddie gives me a lesson that boosted the conversion rate on my latest eBook.

(8) Learn why the skill of copywriting isn't necessarily your mastery of English. Which copywriter made $200m in sales despite it being his second language.

(9) Towards the very end, Eddie gives us one actionable tip to help generate creative connections that will boost your copywriting conversions.

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If any of this blog post convinced you to listen...that's because I've listened to the podcast TWICE. It's that valuable.

‍

Listen here.

Here's a man who needs no introduction: Eddie Shleyner.

‍

I've been wildly excited to release this episode since I recorded it over a month ago.

‍

I was hanging off of every word the first time and the second time I listened to it back during editing.

‍

Eddie displays his deep knowledge of copywriting in this episode.

‍

Having studied the greats, he seamlessly draws on their experience to deliver an explosive number of tips and tricks for anyone aspiring to copywriting excellence.

‍

Eddie's the ex-copywriting lead at G2, copywriting consultant at HelpScout and Drift, and the +7 year founder of VeryGoodCopy.

‍

VeryGoodCopy is vividly useful and educational copywriting blog, newsletter and premium community. The blog hosts more than 250 lessons and interviews and four valuable micro-courses.

‍

He brings all those years of dedicated practice to the interview in which we cover these points:

‍

(1) Eddie's copywriting journey. How can you learn and master the skill of copywriting like Eddie?

(2) VeryGoodCopy's growth journey. Learn the tips & tricks Eddie used to gain 15k subscribers, making this his full-time career, and growing his LinkedIn audience to 32k+ followers.

(3) Why Eddie's process for writing helps him be such a prolific high-quality content producer.

(4) There are 5 elements to every email. Learn what they are and how you can leverage them to grow your business.

(5) 5 high-value pieces of advice for aspiring copywriters that will either kick off your career or take all of your marketing to the next level.

(6) Eddie tells us the strongest human incentive and you can use in your copywriting to consistently drive action.

(7) Eddie gives me a lesson that boosted the conversion rate on my latest eBook.

(8) Learn why the skill of copywriting isn't necessarily your mastery of English. Which copywriter made $200m in sales despite it being his second language.

(9) Towards the very end, Eddie gives us one actionable tip to help generate creative connections that will boost your copywriting conversions.

‍

If any of this blog post convinced you to listen...that's because I've listened to the podcast TWICE. It's that valuable.

‍

Listen here.

I'm excited to welcome Danny Gavin to the podcast this week.

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Danny's the founder of the Optidge, the digital marketing agency based out of Texas.

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In this episode, we discuss Danny's expertise areas: SEO & paid social.

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We focus on one social media ad campaign in particular.

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Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's).

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Degs & Sal had one requirement: to have 2x ROAS on their Facebook and Instagram ad campaigns.

The Optidge took over the campaigns and these were the results:

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In the episode, we look at the method behind the success.

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You'll learn:

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And all in 30 minutes. What's not to love?

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