There comes a time in your business when you know something is not working. 

It might be your message. It might be how you're choosing to market.

There's something nagging at you that you know you need to change, but are putting it off. 

You put it off because you might love what you've created. You might keep trying to optimize it, trying to make it work. If you tweak this one thing, then it will take off, but it hasn't. 

So how do you know when to give up? 

How do you know when to give up on a message or a marketing strategy?

For me, this is a struggle I've been facing for the past 2 years. 

I wanted to share with you how I knew it was time to let something go, plus a pretty big announcement about the future of this podcast.

In this episode you will hear:

• The story of my personal sunk cost fallacy

• Two realizations that changed the future of this podcast

• Why this new messaging is even more rebellious  

• The new, innovative topics we’ll cover in the podcast