This episode is a re-run. It was originally published in February 2024.

If your construction business is not growing, the problem is not your marketing. It is your delivery.

You do not need flashier branding or fancy systems.

You need to be brilliant at the basics.

In this episode, you will learn how an Olympic cycling coach turned a failing team into a global powerhouse by focusing on simple, consistent improvement.

Tune in now to discover how mastering the fundamentals can transform your business.

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Timestamps:

(1:46) - The idea is that a perfect business delivers such a good product or service that no sales or marketing is necessary

(2:51) - Sir David Brailsford. Brailsford was head of British Cycling on the Olympics and Team Sky

(5:45) - Marginal gains has not only revitalized British cycling, but also set the standard of excellence in the world of professional cycling

(6:29) - The number one concept was be brilliant at the basics

(7:42) - if you can avoid the fancy and be obsessed with the basics, you are going to make a lot of money

DISCLAIMER: The content of this podcast does not constitute legal advice, is not intended to be a substitute for legal advice, and can not be relied upon as such. You should seek legal advice or other professional advice in relation to any matters you or your business may have.

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