In this conversation, Trey, the CEO of Hermetic Roofing, shares his journey from the military to building a successful roofing company that generates $7.2 million per year. He discusses the inspiration he drew from his grandfather's military service and the challenges he faced in finding his purpose after leaving the army. 

Trey emphasizes the importance of hard work, discipline, and loving the process in achieving success. He shares insights on generating leads through referrals, multiple avenues, and the value of investing in the business. Trey also discusses the effectiveness of Google and Facebook for contractors and the significance of building trust with clients. In this podcast episode, Tray shares his bad marketing story and how it affected his roofing business.

 He talks about wasting tens of thousands of dollars on Facebook ads that generated low-quality leads. Tray emphasizes the importance of knowing your market and finding a marketing professional who specializes in your industry. He also discusses the need to have a clear vision, work ethic, and dedication to achieve success. The episode concludes with Tray offering advice to his younger self and encouraging others to never give up on their goals.