What if achieving 10x growth is actually easier than aiming for 2x?

In this powerful episode of The Kelly Lundberg Podcast, Kelly sits down with Coach Benjamin Owen to break down the mindset shift behind the bestselling book 10x Is Easier Than 2x by Dan Sullivan and Dr Benjamin Hardy.

Benjamin shares his journey from becoming a personal trainer at 16 to building a 10,000 square foot transformation gym, pivoting during Covid into full time business and leadership coaching, and relocating to Dubai to immerse himself in a high performance, 10x environment.

They explore why small incremental goals often fail, how 10x thinking forces clarity and simplicity, and the identity shift required to create real personal and business transformation.

If you are an entrepreneur, coach, founder or ambitious professional who wants bigger results without burnout, this episode will challenge how you set goals and how you define realistic.

In This Episode You Will Learn:

• The difference between 10x thinking and 2x thinking

• Why small goals keep you stuck in your comfort zone

• How to simplify your strategy using less but better

• The identity shift required for business growth

• Why relationships drive revenue and long term success

• How to measure progress without overwhelm

• The power of environment, especially Dubai’s ambitious culture

• Practical steps to start thinking bigger immediately

Books and People Mentioned

• 10x Is Easier Than 2x by Dan Sullivan and Dr Benjamin Hardy

• 10x philosophy popularised by Grant Cardone

Connect with Coach Benjamin Owen

LinkedIn https://www.linkedin.com/in/coachbenjaminowen/

Website https://coachbenjaminowen.com

Instagram https://www.instagram.com/coachbenjaminowen/

Become Certified in Personal Brand Strategy

Learn more about the CPD-Personal Brand Strategy Accreditation Programme.

https://kellylundbergofficial.com/brandyou-solutions/personal-brand-consultancy/

Connect with Kelly 

LinkedIn https://www.linkedin.com/in/kellylundbergofficial/

Website https://kellylundbergofficial.com/

Instagram https://www.instagram.com/kellylundberg.official/

If this conversation resonated with you, share it with a colleague, friend or leader building their personal brand.

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About Kelly Lundberg

To inspire limitless action, every conversation, every person, every day. Kelly Lundberg transforms ambitious professionals into magnetic leaders who command attention before they speak. A bestselling author, double TEDx speaker, and international keynote speaker, she has spent over two decades helping executives and entrepreneurs turn expertise into influence. From Chanel to Visa, Kelly blends strategic storytelling, mindset mastery, and high-energy delivery. Through her podcast, book Deseed the Lemon, and stage presence, she empowers you to turn your story into your ultimate competitive advantage.