The Hotel Florist

How to Add Value Without Depreciating What the Hotel Has Already


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In this episode, we'll explore how to add value to a hotel without diminishing what they already have in place. I'll share two key approaches you can use to elevate your pitch, starting with a mindset shift about your ideas being timeless intellectual property rather than fleeting trends. We'll dive into specific examples of what adding value could look like and discuss a straightforward method that ensures your contribution enhances the hotel's current offerings. Plus, I'll reveal how to present your ideas in a way that invites the General Manager to collaborate with you, fostering a stronger partnership.

0:30 The first key approach to adding value to a hotel

2:05 Why your ideas are timeless intellectual property, not just passing trends

5:00 Creative ways to add value that align with the hotel's brand standards

7:30 A straightforward method to enhance value without diminishing what's already there

9:30 How to present your ideas in a way that invites the GM to collaborate with you

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

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The Hotel FloristBy Franceska McCaughan

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