Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone.

In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I’ve done it all myself—retail shops, mall kiosks, workshops, luxury weddings, silk rentals, corporate installs—you name it, I’ve tried it. And I’ve learned the hard way that when you try to do everything, you don’t do anything really well.

✨ Here’s what we cover in this episode:

• Why equal energy exchange is critical in your business (and how to recognize when it’s missing)
• A simple 3-part framework to evaluate what’s working, what’s sort of working, and what isn’t working
• How to calculate your effective hourly rate so you stop working for pennies
• The role of time, profitability, and alignment in making smarter CEO-level decisions
• Why tracking your effort vs. revenue percentage can uncover major roadblocks
• How to set boundaries around tasks or services that drain your energy (like deliveries or funeral work)
• Real-world examples from the Floral CEO Mastermind where florists shifted focus and saw incredible growth

💡 Key takeaway: Just because you can do something in your floral business doesn’t mean you should. When you step back and evaluate with data, time, and feelings, you’ll see clearly what is truly worth your energy—and what needs to go.

🎧 Listen now and start making CEO-level decisions that align with your profit, your energy, and your dream life.

👉 Mentioned in this episode:

• The Floral CEO Mastermind – the coaching community designed to help florists run profitable, aligned businesses.

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back control of the conversation, protect your profit, and still serve your clients with confidence.

Think of this episode as a script you can “load your lip” with, so you never feel caught off guard. You’ll walk away with practical language you can start using in consultations, emails, and even push-back conversations with ease.

What You’ll Learn in This Episode:

• How to confidently ask: “Is your budget or vision more important?”
• A simple way to clarify Pinterest boards when the vibe feels inconsistent
• How to educate clients on realistic flower pricing without sounding salesy
• What to say when clients ask for discounts or cheaper options 💸
• How to handle requests for out-of-season flowers like peonies in August
• The exact question to ask if you suspect a client is price-shopping multiple florists
• Why curious questions help establish you as the authority in every consult
• The importance of positioning yourself as the expert florist in every conversation

Why This Matters

Difficult conversations don’t have to derail your sales process. With the right responses, you can redirect the conversation, set clear boundaries, and still build trust with your clients. 💪 The key is remembering that you are the expert and your words have the power to guide clients toward the best decisions—for their wedding and for your business.

Resources & Links

🌿 Join the Floral CEO Mastermind: floralceo.com/mastermind
📩 Let’s connect on Instagram: @‌thefloralceo

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?

The truth is, your social media doesn’t have to feel heavy. You can create simple systems that put your marketing on autopilot—helping you stay consistent, visible, and connected to your dream clients without wasting hours online.

In this episode, I share practical strategies to simplify your social media: from scheduling tools and content pillars to creating evergreen graphics that sell your services again and again. By the end, you’ll feel empowered to take control of your Instagram and finally free up time for what you love most—designing flowers.

What You’ll Learn in This Episode

• Why scheduling tools are your secret weapon (and which ones I recommend)
• How batching content saves you hours each week
• What “content pillars” are—and why they create consistency and strategy
• The power of evergreen content (and how to set it up once and use it forever)
• How to audit your Instagram profile so it instantly tells clients who you are, what you do, and where you’re located

Perfect For:

Florists and creative business owners who want to:

• Stay visible online without being chained to their phone
• Create a clear, engaging social media presence
• Attract more clients through consistent content
• Simplify marketing and reclaim valuable time

✨ If you’re ready to stop dreading social media and start using it as a tool for growth, this episode will show you exactly how to do it.

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.

Overspending is one of the most common reasons florists struggle with profitability — and the truth is, it’s rarely just about flowers. Sometimes it’s about ego, validation, or fear of not being “enough.” In this episode, I’ll help you uncover the root causes, set boundaries with your budgets, and create systems that protect your profits without stifling your creativity.

What You’ll Learn in This Episode:

• The subconscious reasons behind overspending (fear, ego, self-worth).
• Why overspending erodes your profitability and leads to burnout.
• How to shift your mindset from “more is better” to “enough is enough.”
• Mantras and affirmations you can use in the moment to stop the cycle.
• Practical strategies, like building a “fun flower budget,” so you can still feel creative without sabotaging your bottom line.
• Why your budget is actually a boundary that your future self will thank you for.

Key Quotes from This Episode:

• “Your budget is a boundary your future self will thank you for.”
• “Stop overspending to prove your worth — your art is enough.”
• “Fulfillment and profitability must go hand in hand, or resentment takes root.”

Why This Episode Matters:

As florists, it’s easy to feel like “just a little extra” won’t matter. But overspending adds up quickly — and it’s often the difference between a thriving business and one that’s just scraping by. By learning to set intentional boundaries with your designs, you’ll not only increase your profits but also build a business that feels aligned and sustainable.

Resources & Links Mentioned:

• Floral CEO Mastermind – Join for monthly live coaching, tools, and community.

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.

Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), these strategies will help you work smarter, not harder. From relationship-building to optimizing your online presence, you’ll learn how small, consistent actions add up to big wins.

What You’ll Learn in This Episode:

1. Brain Dump for Clarity – Get your ideas, to-dos, and big goals out of your head and onto paper or Trello so you can act on them.
2. Email or DM a Planner/Venue – Build genuine connections that lead to steady referral business.
3. Create Canva Templates for Core Services – Make branded, plug-and-play graphics that communicate your offerings clearly.
4. Write Email Templates for Common Inquiries – Save time and ensure consistent, professional communication.
5. Engage with Key Instagram Accounts – Purposefully comment and connect with vendors you want to work with.
6. Update Your Online Listings – Keep Google, The Knot, Zola, and other profiles fresh with recent photos and accurate info.
7. Clean Up Your Inbox – Unsubscribe, respond, and organize so nothing important gets lost.
8. Send Personalized Thank You Messages – Build lasting client relationships with thoughtful follow-ups.
9. Research Your Market – Identify venues, planners, and networking opportunities that align with your goals.
10. Set a Small, Focused 24-Hour Goal – Break big ambitions into bite-sized, doable tasks you can act on immediately.

Why This Matters:

Consistency is your secret weapon. You don’t need marathon work sessions to grow — you need focus, intention, and a plan for using those little windows of time. If you commit to even one of these 10 actions daily, you’ll start seeing momentum build fast.

Resources & Links Mentioned:

• Listen to the Sunday Night Prep episode for my weekly planning system
• Trello (for brain dumping and organizing projects)
• Canva (for branded templates)

Follow & Review:
If you loved this episode, please follow The Floral CEO Podcast and leave a review. Your feedback helps more florists find these tips and grow their dream businesses!

Connect with Me:
Instagram: @‌thefloralceo
Website: floralceo.com

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.

Whether you’re just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.

Here’s what you’ll learn in this episode:

1. Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.
2. Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.
3. Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.
4. Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.
5. Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.

These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.

🌸 Resources & Links:

• Join the Floral CEO Mastermind: floralceo.com/mastermind
• Follow Jen on Instagram: @‌TheFloralCEO

💬 Your Turn: Which of these five marketing strategies will you try first? Tag Jen on Instagram and share your plan!

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.

You’ll learn:

• How to identify your burnout threshold and why knowing it is key to a sustainable business.
• 10 strategies to avoid wedding burnout, including batching tasks, outsourcing help, and automating repetitive processes.
• The importance of blocking recovery days and prioritizing your health to recharge between big events.
• How saying “no” with conviction to clients and jobs that don’t align can save your sanity and energy.
• Why celebrating your wins and reflecting on your work can restore joy and purpose in your floral business.

Whether you’re a seasoned wedding florist or just stepping into larger events, these tips will help you stay energized, prevent burnout, and fall back in love with your floral business—even in the busiest seasons.

🌸 Resources & Links:

• Join the Floral CEO Mastermind for ongoing support, systems, and coaching: floralceo.com/mastermind
• Follow Jen on Instagram: @‌TheFloralCEO

If this episode resonates, tag Jen on Instagram and share which strategy you’re implementing to avoid burnout this wedding season!

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?

In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I’ve learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.

If you’ve ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.

What You’ll Learn in This Episode:

• ✅ The best business investments that skyrocketed my growth as a wedding florist
• ⚠️ The common mistakes florists make that cost time and money
• 💡 How to evaluate if a course, program, or tool is truly worth your investment
• 👥 Why hiring the right help can multiply your income and reduce burnout
• 📊 My simple 3-step framework for making smart financial decisions in your floral business

Why This Episode Matters for Florists:

Running a profitable wedding floral business is about more than designing beautiful flowers—it’s about making strategic investments that save you time, increase your capacity, and move the needle in your business. Whether you’re debating a new subscription, online course, or marketing campaign, this episode will help you avoid wasting money and focus on what truly grows your business.

Resources & Links Mentioned:

• 🌸 Floral CEO Mastermind – Join the program where florists learn how to scale to 6-figures and beyond floralceo.com/mastermind
• 📱 Follow me on Instagram @‌TheFloralCEO for floral business strategies
• 🎧 Listen to past episodes for tips on pricing, systems, and scaling your wedding floral business

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching your workflow and curating the work you actually want, I’ll show you how to turn wedding weekends from burnout to bliss.

Whether you’re feeling overwhelmed or just want to prevent future burnout, these strategies will help you fall in love with your business again.

What You’ll Learn in This Episode:

• ✅ How to take strategic weekends off without tanking your bookings
• ✅ Why curating the work you love leads to better clients & less stress
• ✅ The importance of building a support system & a florist community
• ✅ Pricing and system tips to stop resentment and boost profitability
• ✅ How to create boundaries that make your business sustainable

If you’ve ever felt exhausted or frustrated with wedding florals, this episode is your permission slip to make it feel good again! 🌸✨

🎧 Listen to Episode: Floral CEO Podcast
🌐 Learn more about the Floral CEO Mastermind: floralceo.com/mastermind

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.

Whether you're designing your first large install or scaling your floral business, this episode is packed with real-world insight and time-saving tips. Learn how Jen prepares her team, plans her floral recipes, and sets herself up for a smooth, successful event—all while keeping her sanity intact.

What You'll Learn:

• How to break down a complex install by square footage
• The floral mechanics Jen uses (and why she skips paddle cages)
• How to stay within budget while still adding creative flair
• What’s on her pre-wedding prep checklist
• How to use systems to avoid wedding week chaos

Mentioned in This Episode:

• Holex for product ordering
• Floral CEO Mastermind: floralceo.com/mastermind