After 30 years designing weddings and events, Susan Davis knows the reality: florists need to show clients their vision before they build it, communicate clearly with their team, and execute flawlessly, all while maintaining creative control.

That's why she created BloomVision, a tool built specifically for the way florists actually work. With professional templates, a curated flower library, and automatic stem counts and build sheets, BloomVision takes designers from concept to installation with confidence.

In this episode, host Yvonne Ashton talks with Susan about her journey from set design to event florals, the problem that inspired BloomVision, and how the tool is changing the way florists design, present, and build their work. Whether you're curious about the future of floral design technology or ready to streamline your workflow, this conversation is for you.

Pull up a chair at The Florist's Table. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/susan-davis-bloomvision-for-florists

In this episode of Beautiful People at the Florist's Table, Val McNichols sits down with Pennylyn Woosley, founder of Blossom and Bee Floral in New Jersey.

Pennylyn shares how growing up in her family's garden center shaped her path — even as she tried to escape it — and how a degree in business and finance ultimately became one of her greatest assets as a floral designer. She opens up about the rare intersection of creativity and financial literacy, and why she's passionate about helping other florists understand the business behind the blooms.

They also dig into her work with the AIFD design team, taking gold at the Philadelphia Flower Show, and what it takes to push creative boundaries on one of the industry's biggest stages.

It's a conversation about passion, perseverance, and building a floral career that's as smart as it is beautiful.

Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-pennylyn-woosley

Join Yvonne Ashton as she discusses with three seasoned florists their biggest failures and how these moments became pivotal for their growth. Discover how confidence, preparation, and resilience can turn errors into valuable lessons. Ellie Siegel discusses overcoming self-doubt, Patty Nix recounts recovering from a wind-toppled arbor, and Sara Lunn reveals how candle wax disasters fueled her growth. Learn practical tactics like setting pricing boundaries, thorough planning, and handling the unexpected with calm. This episode is perfect for both emerging florists and seasoned pros looking to strengthen their mental toughness. If you've ever wondered whether failure is a sign to quit or a cue to pivot, this conversation will shift your perspective. Remember, thriving florists are those who keep learning, adjusting, and blooming through every challenge. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/florist-fails

In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with floral artist and content creator Trey Brown, founder of Trey J Creates.

Trey shares how he approaches floral design as storytelling—creating pieces that draw people in, spark emotion, and invite a second look. From his standout Wicked-inspired installation to his signature use of texture and movement, his work is anything but traditional.

They also dive into his journey into floristry, the emotional impact of flowers, and what it means to show up authentically in the industry. Trey opens up about representation, embracing creativity without limits, and how social media became a space to spread positivity during challenging times.

It's a conversation about art, identity, and the power of flowers to connect us all.

Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-trey-brown

What does it mean to feel both content where you are and called to something more?

In this episode, host Val McNichols sits down with Jen Cavender of Nectar & Bloom for a thoughtful conversation about creativity, intuition, and building a life in floral design that feels aligned.

Jen's journey began on her family's produce farm, where she grew and sold flowers alongside her sister. Though she later pursued poetry and academia, she eventually realized that flowers could hold both artistic expression and career. Today, she's not only a floral designer but also the creator of Tarot of Flowers — a tarot-inspired floral deck and guidebook born from symbolism, storytelling, and a deep love of meaning-making.

Jen shares how synesthesia and the idea of "translation" shape her work — how she translates what she sees, senses, and feels into floral form. She also opens up about imposter syndrome, self-doubt, and the tension between wanting to do everything and learning to let some things go.

The episode closes with a live Tarot of Flowers reading — find out what card Val pulls and what the message reveals.

Subscribe wherever you get your podcasts and pull up a chair for every episode.

Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-jen-cavender

Ever feel like Instagram is working against you instead of for you? You're not alone.

In this episode, Yvonne Ashton, Ali Zimmerman, and Ana Romero from the Mayesh marketing team get brutally honest about Instagram's biggest frustrations—from the 90-second song limit and shadow-banning to the verification process that feels impossible, the collaboration caps that hurt our industry, and the scheduling limitations that disrupt workflow.

But we're not just complaining—we're sharing real solutions, workarounds, and strategies that help us navigate these challenges while still building community and reaching florists.

If you've ever wondered whether you're "doing Instagram wrong" or if the platform really is just this difficult—this episode is for you.

Topics covered:

• The link-in-caption paywall problem
• Why new accounts don't get features immediately
• Video quality compression issues
• The 5-person collaboration limit
• Scheduling Reels challenges for seasonal businesses
• Algorithm changes and shadow-banning anxiety
• Practical workarounds: Edits app, Repost feature, autoresponders
• What we'd fix about Instagram tomorrow

Join the conversation and remember: you're more than your engagement rate. Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/instagram-confessions-marketing-team-spills-the-tea

What does it mean to build a creative business on your own terms?

In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest conversation about intuition, identity, and staying aligned with your values.

Glory's path to floral design wasn't traditional. From tech to nonprofit work to wedding styling, she taught herself the craft and let emotion guide her business. She shares how she's learned to work only with clients who truly fit, set boundaries with confidence, and trust that not all money is good money.

As a Nigerian immigrant and Black woman in the floral industry, Glory shares her perspective on Black Excellence and what it means to her personally, and how those ideas shape the way she shows up in her work and career.

Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-glory-barbaris

Pull up a chair and join us for the very first episode of The Florist's Table.

Host Yvonne Ashton welcomes three past Mayesh Design Stars to discuss Pantone's controversial 2026 Color of the Year, Cloud Dancer. When the announcement dropped, reactions ranged from disappointment to outright mockery (one designer called it "plain toast and deconstructed water"). But is white really that boring, or are we missing something important?

Amy Balsters of The Floral Coach breaks down the color theory most of us overlook about white — the difference between warm and cool whites and why it matters in floral design. Jodi Duncan AIFD, creative studio owner and the voice behind that toast comment, shares her initial reaction and whether she's softened her stance. And Abby Chick of Abby Chick Flowers, who correctly predicted both this year's and last year's colors, explains what made her see it coming.

We dig into the practical questions: Does Pantone really matter to working florists? How do you make white feel fresh and intentional? What flowers and textures showcase Cloud Dancer's warmth? And if these designers were choosing 2027's color, what would they select?

This is The Florist's Table, where the community can gather to talk all things flowers - real conversations for florists who want honest perspectives, practical insights, and maybe a little spice.

Featured Guests:

• Amy Balsters - The Floral Coach,
• Jodi Duncan AIFD - Creative studio owner
• Abby Chick - Abby Chick Flowers

Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/three-florists-debate-pantones-cloud-dancer

Join host Yvonne Ashton for a special Holland edition of Mornings with Mayesh! In this episode, we sit down with Natasha Barnhill, Charlotte Branch Manager, and Jenna Duncan, Raleigh Buyer, who recently returned from an unforgettable trip to the Netherlands.

Natasha and Jenna take us behind the scenes of their floral adventure, from gliding through canals on a boat to visit stunning lilac farms, to touring world-class rose breeders, hydrangea growers, and lisianthus farms. They share their experience witnessing the organized chaos of the Dutch flower auction, exploring the trade show floor filled with incredible African-grown blooms, and visiting EZ and Holex to see their day-to-day operations.

Whether you're a florist looking for inspiration, a grower curious about international trends, or simply a flower lover who wants to explore the flower capital of the world, this episode is packed with insights, beauty, and floral passion.

This is our final episode of 2025 — thank you for an amazing year of Mornings with Mayesh. Happy holidays, and we'll see you in 2026!

What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out.

Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates.

From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz.

Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion.

In this episode, we discuss:

• How childhood wonder can help shape your design identity
• Why community is essential to business success
• Balancing client visions with your signature style
• Building trust through practice and portfolio work
• The importance of staying true to yourself as an artist

Show notes, photos, and video replay:

https://www.mayesh.com/blog