The Florist's Table

The Florist's Table

By Yvonne Ashton, Valerie McNicholsBusinessArtsMarketingDesign
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The Florist's Table episodes

  • Breast Cancer Advocate, Brooke Raulerson, AIFD, CFD

    In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors and the need to push for answers and second opinions. The heartbreaking fact is that if it weren't for Brooke's tenacity and determination to get answers, she may not have been around to share her story!! Brooke also highlights the overwhelming support she has received from her family, friends, and clients. She talks about staying positive and relying on her faith during this challenging time. Brooke encourages others to share their stories and not settle for inadequate answers when it comes to their health. We hope that you listen to the entire interview and share it with your friends and family - we can all learn from Brooke's story!

    Visit our blog for the transcript and video replay:

    https://www.mayesh.com/blog/mwm-breast-cancer-advocate-brooke-raulerson

    59 min
  • Alyssa Lytle of Flowering Minds on Sustainability

    Alyssa Lytle of Flowering Minds Education and our August & September Mayesh Design Star joined me for a continued conversation on sustainability! We chatted about her innovative & creative design mechanics that have been showcased over the last two months - think hardware store items like wire shelving & bird suet cages - along with her thoughts on her tips for those who may want to explore sustainability for their business, how she sees sustainability influencing our industry, and teaching us about what Oshun Pouches are really made of.

    Blog with show notes and video replay: https://blog.mayesh.com/mwm-alyssa-lytle-of-flowering-minds

    34 min
  • Flower Love w/ Kristen Griffith VanderYacht

    Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the way. Kristen also discusses his new book and dives into what readers can expect, how he selected the cover images out of the 45 designs showcased in the book, his philosophy on self-care and "it's just flowers, and how the book can inspire all designers of all levels. So let's dive in and explore the world of flowers with Kristen Griffith-VanderYacht.

    Blog with show notes and video replay:

    https://www.mayesh.com/blog/mwm-flower-love-kristen-griffth-vanderyacht

    1 hr 3 min
  • Fall Flower Festival: Pricing Weddings for Profit w/ Alison Ellis

    Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set minimums, and every in between. Alison gives you the insight you need to price accordingly to have a successful & profitable wedding season!

    Head to our blog for the show notes and video replay: https://blog.mayesh.com/fall-flower-festival-recap

    1 hr 2 min
  • Fall Flower Festival: Autumnal Floral Design Demo w/ Gilberto Espinoza

    Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography, the un-importance of trends, social media, sustainability, and more! P.S. Since he is designing, the video will provide a better experience, but we also had a great conversation that we wanted to share on the podcast.

    Blog with show notes and video replay:https://blog.mayesh.com/fall-flower-festival-recap

    55 min
  • Pilar Zuniga, a Sustainable Florist

    Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I'm very excited to share her live interview from earlier this week! She is a sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in North America by Florists' Review, and is a host for the Instagram page, @floristsofcolor. We chatted about what it takes to become a California Green certified business, how being a sustainable florist has evolved for Pilar over the last 15 years, large scale and wearable design mechanics, and so much more!

    Blog with show notes and video replay: https://www.mayesh.com/blog/mwm-pilar-zuniga-a-sustainable-florist

    53 min
  • Sustainable Floristry Beyond Design Mechanics

    Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists, paying living wages, and more. What are some sustainable practices that you incorporate into your flower business?

    Blog with show notes and video replay:https://blog.mayesh.com/mwm-sustainable-floristry-beyond-design-mechanics

    38 min
  • "Flowers For All" with Susan Mcleary

    The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss "Flowers for All", her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day". Sue wrote this book for all flower people, not just obsessed florists like herself. Learn more about this wonderful publication featuring thirty different design ideas from the author herself! Grab yourself a copy here: https://susanmcleary.com/flowers-for-all

    Blog with show notes and video replay: https://blog.mayesh.com/mwm-flowers-for-all-with-susan-mcleary

    48 min
  • Design Tour with Amy Balsters

    On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is provided with each included component of our in-person workshop. This is so very exciting because it has been 3 years since we've hosted a workshop. We have been asked so many times when we are starting back up and March 30th is the answer to that. That is the date of our first workshop of the tour at Mayesh Cleveland along with 10 other cities across the country! Blog with show notes and video replay: https://www.mayesh.com/blog/mwm-design-tour-with-amy-balsters

    54 min
  • Japanese Flower Showcase 2023

    Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and Spirea. The season lasts about two and a half months (January through March, maybe April depending on the weather), and allow a 2-week lead time when placing your order.

    NOTE: If you are listening to the podcast replay, you may want to watch the video for the best experience since this episode is very visual.

    Blog with show notes and video replay: https://blog.mayesh.com/mwm-japanese-flower-showcase-2023

    39 min

About The Florist's Table

From the publisher's feed

Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.

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