The Florist's Table

Dive into our conversation with Erice McNeff of Everboom Floral Design, where we unpack:

- Transitioning from weddings to brand collaborations - Pricing strategies that value your work - Navigating "exposure" opportunities - Building a killer portfolio

Whether you're a seasoned florist or just starting out, this episode is packed with game-changing insights for your floral design career.

Listen to the replay now and level up your floral game!

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-business-of-floral-brand-collaborations

NOTE: this episode is best enjoyed via our video replay so that you can see all of the roses. Join host Yvonne Ashton and special guest David Dahlson as they showcase breathtaking new flower varieties from Rosaprima and Floraprima. Discover stunning roses, spray roses, ranunculus, and anemones that are revolutionizing the floral industry. Perfect for florists, designers, and flower enthusiasts looking to stay ahead of the curve.

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-new-rosaprima-floraprima-flowers

In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations.

Lyn unpacks the treasure trove of benefits these organizations offer, from skill-building programs to invaluable networking opportunities. Whether you're a seasoned florist or just starting to bloom in the industry, this episode is packed with insights on how NCSFA membership can take your floral career to new heights.

Tune in as Yvonne and Lyn explore:

• The rich history and significance of NCSFA
• Exclusive membership perks and educational initiatives
• A sneak peek at the upcoming SPEECHLESS 2024 convention
• How NCSFA is expanding its reach to neighboring states

Don't miss this bouquet of knowledge that might just inspire you to join your local floral association and watch your career blossom!

Visit our blog for the transcript and video replay:https://www.mayesh.com/blog/mwm-inside-ncsfa-uncovering-the-benefits-of-state-floral-associations

Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat!

In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from Flowers For Dreams, a company that's redefining what it means to be a florist in today's world. These talented designers shared their journey from floral novices to key players in their company's wedding design team, proving that passion and purpose can bloom into beautiful careers.

During our conversation, we explored Flowers For Dreams' unique business model, which includes donating a quarter of their net profits to local charities. Madison and Thalia gave us an inside look at how this commitment shapes their company culture and impacts their community.

We also discussed their innovative approach to floral design, including their use of locally sourced blooms and their creative community events. From Ice Cream Socials to Mother's Day Memorial installations, these initiatives showcase how florists can engage with their communities in meaningful ways.

Whether you're a professional florist looking for fresh ideas, a flower enthusiast curious about sustainable practices, or someone interested in how businesses can make a positive impact, this episode has something for you.

So sit back, maybe even arrange some flowers while you listen, and enjoy this inspiring conversation about how Flowers For Dreams is sowing seeds of change in the floral industry. Let's dive in!

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-flowers-for-dreams

In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals.

Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shares valuable insights on:

• 🌱 The mission and impact of Seed Your Future
• 📚 Free resources available through SYF
• 🗓️ The significance of Green Career Week and other upcoming events
• 🤝 The critical role of the floral industry in reaching the next generation of employees
• 💪 Ways to support and get involved with SYF's efforts

Whether you're a seasoned industry professional, a student exploring career options, or simply someone who appreciates the beauty and importance of plants and flowers, this podcast episode is sure to inspire and inform.

Listen in and discover how we can all play a part in cultivating a bright future for the floral industry!

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-next-generation-of-plant-flower-professionals

In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry.

Accent Decor has been a leading innovator in the floral world, consistently setting trends with their exquisite ceramics, glassware, and event pieces. Becky shares her unique insights and expertise, providing valuable information for florists looking to stay ahead of the curve.

Get ready to be inspired! Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-hardgood-trends-with-accent-decor

Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including opening a second Fleur Studio location and potentially offering teaching and training services. Angelina's passion for retail floristry and her desire to help others in the industry make her a valuable resource for aspiring and current retail florists.

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-retail-florist-angelina-prikhodko

Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for weddings & events, and get a sneak peek at the upcoming releases.

Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-alexandra-farms-feb2024

Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I'm excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for the average florist, and more!

Visit our blog for the transcript and video replay:

https://blog.mayesh.com/mwm-abby-chick-sustainability

Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the heart of business success. Among the crucial subjects that we explored were: pricing strategies, a vital component in any business's growth and profitability, automation to elevate efficiency, goal setting, evaluating cash flow needs - the lifeblood of any business, and finally technology

We truly hope that this engaging conversation with Ryan leaves you feeling empowered and equipped with invaluable knowledge and strategies to conquer the challenges and seize the opportunities that lie ahead in 2024.

Visit our blog for the transcript and video replay:

https://www.mayesh.com/blog/mwm-florist-prep-2024-with-ryan-oneil