The Florist's Table

Sustainability. It is so much more than the current buzzword and is a very important topic for our industry. Our first 2023 Mayesh Design Star, Sue Mcleary, joined Yvonne along with Holly Chapple, TJ McGrath, Debra Prinzing, Patrick Dahlson and David Dahlson. We defined what sustainability means, examined biodegradable, compostable, and reusable materials, talked about locally grown, and our experts gave tips on how we all can get started in being gentler to the earth. This episode went over an hour and we only began to scratch the surface. If you are looking for even more conversations and insights about this topic then be sure to stay tuned to our monthly 2023 Mayesh Design Star videos. Also, know that we are planning a round two panel discussion for sometime after the Valentine's Day holiday so that we can answer all of the amazing questions that were submitted by our live audience. If you didn't watch live, but have some of your own questions please post them in the comments section of our blog so that we can add it to our list. Blog with show notes and video replay: https://blog.mayesh.com/mwm-sustainable-floristry-panel-discussion

Steve Dionne, the Executive Director of CalFlowers, came to chat with us about a powerful campaign called That Flower Feeling. Whether or not you have heard of this campaign, we hope you stick around to learn more, hear how the campaign has done so far, what marketing assets are available to you, and understand how That Flower Feeling can uplift the entire floral industry, including your business!

Show notes & video replay: https://blog.mayesh.com/mwm-that-flower-feeling-with-steve-dionne

Our very own flower expert, David Dahlson, was back on Mornings with Mayesh! David set up a show 'n tell of a handful of NEW flowers along with sharing some of his current seasonal faves that we know you are going to love! He kicks things off with stunning Hybrid Delph, Larkspur, Stock, and Duplo Asters that are open-cut! What does this mean for you? Well, if you are using them in events, they only need to be hydrated for 24 hours before using in designs as they are fully opened blooms compared to their regular counterparts that may need up to a week to open. These products are perfect for weddings and event work! Also, among other flowers, you can meet "Rediant" a brand new red rose that has NO thorns! Imagine working with that variety during Valentine's Day week!!

If you are listening to the podcast replay, you may want to watch the video for the best experience since this episode is very visual.

Show notes & video replay: https://blog.mayesh.com/mwm-new-open-cut-flowers-more

Sarah Campbell of Intrigue Teaches joined Yvonne to talk about all the work that is going into the 2022 Intrigued Experience Conference. Dive into the flowers, educators, venues, design trends, and more! If you have ever wondered what this gathering of inspired and driven floral designers is then be sure to tune in and learn about what brings these people and flower-focused industry leaders together!

Show notes & video replay: https://blog.mayesh.com/mwm-sarah-campbell-of-intrigue-teaches

Earlier this week, Jelena Trifunovic of Viola Floral came to share her flower story with us. Jelena talks about how she ended up starting a business named after her mother, dives into how transitioning from teacher to florist went, how flowers were instrumental in her own healing, along with sharing about her passion for helping others understand the power of flowers and their positive effects on mental health. This is definitely a feel-good episode that reminds us all of why we love the floral industry and the part we play in spreading joy through flowers!

Show notes & video replay: https://blog.mayesh.com/mwm-wellness-through-flowers

Have you always wanted a Food Network but for flowers? Well, it's here and it's called BloomTV!! This week, founder and CEO of BloomTV, Monica Michelle, shared why she started this new streaming network, talked about the episode "A Flower's Journey", and what she is planning next!

Show notes & video replay: https://blog.mayesh.com/mwm-bloomtv-monica-michelle

Our latest Mayesh Design Star, Ashley Rodriguez of Garden & Grace Floral Design and Kimber Greenwood of Waterbear Photography sat down with Yvonne to take a deeper dive into their fantastical underwater shoot, chat about developing a great florist-photog relationship, and girl power!

Show notes & video replay: https://blog.mayesh.com/mwm-bts-of-the-underwater-floral-install

Ryan O'Neil of Curate is our latest guest on Mornings with Mayesh. Ryan shared how florists can combat inflation on events already sold, up their profit margins, and handle supply chain issues like a boss!

Show notes & video replay: https://blog.mayesh.com/mwm-slay-inflation-and-increase-your-margins

Ashley Rodriguez of Garden & Grace Floral Design and our next Mayesh Design Star, was our guest for last week's episode. Ashley took us completely outside the vase and dove into what it takes to work in unique environments, like pools of deep water, along with strategies for working with professionals that are not florists and what is next for Ashley.

Show notes & video replay: https://blog.mayesh.com/mwm-thinking-outside-of-the-vase

Sue Mcleary joined us to talk more about her new initiative #iloveflorists and creating a space that supports growth, curiosity, education, and positive interactions between one another. She also compares the floral industry with the food industry, chats about her AIFD Symposium stage presentation, and more.

NOTE: Sue joined from a very remote location and did not have the best connection, but we hope you still enjoy this interview.

Show notes & video replay:

https://blog.mayesh.com/iloveflorists-with-sue-mcleary