The Florist's Table

By Yvonne Ashton, Valerie McNicholsBusiness Arts Marketing Design

The Florist's Table episodes

June 23, 2022 Brand Strategy for Florists with Melanie Spilbeler
Are you a florist in need of some guidance with your brand or brand strategy? Branding is way more than just a logo as marketing is more than advertising. In this informative and interactive episode with Melanie Spilbeler of FreshPath Marketing, you will not only learn WHY a brand strategy is so important but also HOW to connect your branding to your internal and external customers. This session will teach you how to make your brand work as hard as you do! Ready? Let's go! Show notes & video replay: https://blog.mayesh.com/mwm-florist-brand-strategy-marketing
59 min
June 10, 2022 New Rose Varieties with David
NOTE: for the best experience we recommend watching the video replay instead of listening to the podcast. Our very own flower expert, David Dahlson, is our guest, and boy, does he have some treats for you. David has set up 18 new rose varieties to share with you! We are always in search of the latest & greatest and I'm so excited to share these roses with you! Which one is your favorite? Show notes & video replay: https://blog.mayesh.com/mwm-new-rose-varieties-with-david-dahlson
45 min
May 26, 2022 Freelancing with Daylen Rivera
Have you been thinking about becoming a freelance designer? Or are you thinking about hiring a freelancer? Then be sure to listen to our latest episode of Mornings with Mayesh as my guest, Daylen Rivera, the Brand Activation Lead at Sweet Root Village, joined me to chat all about this important topic and shared his freelancing experience with you - how to find jobs, taxes, design style, social media & more!

Video replay & show notes: https://blog.mayesh.com/mwm-freelancing-with-daylen-rivera
58 min
May 20, 2022 Meet 4th Gen Florist, Nicole Palazzo
What does a century-old family-run floral shop look like? I'm excited for you to meet Nicole Palazzo of City Line Florist. She is a 4th generation florist and will be able to share with you the in's and out's of running a business that has been around for 104 years. I can guarantee that much has been learned along this amazing journey and I'm so excited to share a few of those stories today! Afterward, Sheila Santiago, the Director of Development of SAF, will be joining us to chat about the upcoming SAF Next Gen Live! event happening here in South Florida! Grab your coffee and join the conversation! Video replay & show notes: https://blog.mayesh.com/mwm-meet-4th-gen-florist-nicole-palazzo
54 min
April 21, 2022 Community Over Competition with Sharla Flock
This week's guest, Sharla Flock of Sharla Flock Designs, came highly recommended as she is known for being an industry advocate and embodies the philosophy of "community over competition". If those two concepts speak to your soul then you want to stick around for this episode of Mornings with Mayesh. Video replay & show notes: https://blog.mayesh.com/mwm-community-over-competition-with-sharla-flock
39 min
April 13, 2022 David Austin of David Austin Roses
If you love garden roses, then I have a treat for you! David Austin from David Austin Roses was my very special guest this week!! Learn more about the history of this iconic brand along with how these unique roses are bred and how you have an amazing opportunity to create a David Austin Wedding with our latest promotion!

Show notes & video replay: https://blog.mayesh.com/mwm-david-austin-garden-roses
28 min
March 31, 2022 Southwest Aesthetic with Akiko Senda
This month's Mayesh Design Star, Akiko Senda, is bringing Tucson to you in a terra cotta pot! In her first video, she demonstrates how to create a potted floral cactus garden. We dove a bit more into her design along with chatting about the challenges of owning a business that does both retail and events, changes she made to make it through a pandemic, her new space, and so much more!

Show notes & video replay: https://blog.mayesh.com/mwm-southwest-aesthetic-with-akiko-senda
37 min
March 24, 2022 Becoming an Ikebana Master with Nixon Tran
If you are interested in learning more about Ikebana design and what it takes to become an Ikebana Master then this episode is for you! Nixon Tran, of When Still, is going to share about his journey along with diving into the history of Ikebana, the basics of the design, resources if you want to learn, and more.

Show notes & video replay: https://blog.mayesh.com/mww-becoming-an-ikebana-master-with-nixon-tran
49 min
February 24, 2022 Black Flora - Profiles of Inspiring Black Flower Farmers + Florists
Teresa J. Speight, the author of Bloom Imprint's new book, Black Flora, along with 3 of the featured designers - KiaraHancock, Isha Foss, and Gina Lett Shrewsberry - joined me this week for our latest episode! We discussed Black Flora which showcases the excellence and contributions of Black flower farmers and floral designers throughout the country. Teri writes in her introduction, "Younger generations of Black plant-lovers are seeking inspiring examples of successful floral artists and entrepreneurs. When they see their potential -- through representation of people who look like them in farming and floristry -- the possibilities of the future enable their dreams." Be sure to grab your copy of Black Flora here.
Show notes & video replay: https://blog.mayesh.com/mwm-black-flora
59 min
February 17, 2022 Tablescapes & Finding Your Creative Voice with Jayne Kim
After a long Valentine's Day holiday, it's time to grab a coffee and relax with us. Jayne Kim of Still Carnations, and our first 2022 Mayesh Design Star, joined me to chat about her whimsical & eclectic tablescape design that was featured in our February video along with touching on finding your own creative voice, and how to target your ideal client. Show notes & video replay: https://blog.mayesh.com/mwm-tablescapes-creativity-ideal-clients
57 min

About The Florist's Table

From the publisher's feed

Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.