Episode 296:  Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.

If you’ve ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.

View the session

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s granddaughter Leighton for a heartwarming (and often hilarious) conversation about working side-by-side, social media through different generations’ eyes, and the unexpected skills that keep a creative team running smoothly—DoorDash expertise included. From behind-the-scenes flower arranging to generational personality quirks, this episode is part family reunion, part business insight, and all Flower Clique charm.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 293: In this solo episode, Vonda steps in while Lori waits to see if she is selected for jury duty—and uses the moment to talk about something every florist (and human) deals with: deadlines. From painting before houseguests arrive to preparing a flower shop for fall and holiday events, Vonda shares why deadlines aren’t the enemy—they’re actually a powerful tool for reducing stress, aligning your team, and getting real work done. You’ll hear practical ways to break down big projects, reverse-engineer timelines, and finally check off that task that’s been hanging over your head.

Whether you’re prepping for the holiday season, planning a photoshoot, or just trying to clean the cooler, this episode will inspire you to set your next deadline—with clarity, momentum, and maybe even a little relief.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 292: Lori returns from her unforgettable trip to Scotland and Ireland—packed with castles, cobblestone streets, walking tours, pub chats, and even an ancient gospel manuscript. She and Vonda reflect on the joy of cultural exploration, the value of unplugging, and the unexpected tug of floral FOMO, even when you’re surrounded by highland cows and Guinness.

Back stateside, Vonda shares behind-the-scenes lessons from AIFD Symposium and what it means to lead with intentionality, observation, and personal invitation. Together, they dive into how volunteering, mentoring, and simply asking someone to step up can change everything—at work, in community, and beyond.

Whether you’re a flower pro, a traveler at heart, or someone who believes in learning from every experience—this episode reminds you how powerful it is to stay curious, stay connected, and say yes to new opportunities.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your team is the most powerful profit driver in your business. From the power of first impressions to the role of education, empowerment, and authentic customer service, she shares real-world tips, data-backed insights, and even a clever BLOOM framework (courtesy of her AI assistant!) to help you build a team that turns one-time buyers into loyal customers. If you’re ready to elevate your shop’s culture—and your bottom line—this episode is for you.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of powerful quotes that spark real conversation on growth, mindset, leadership, and control (or lack thereof). Whether you’re a flower shop owner, team leader, or just trying to make sense of your own journey, this episode reminds us we’re always changing, always learning, and definitely not alone. Get ready to laugh, reflect, and maybe even raise your hand to change a pattern or two.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and master storyteller. What begins with bus-ride memories from a trip to Holland quickly unfolds into a deeply moving and wildly entertaining conversation. Marlin opens up about his 44-year journey through every corner of the floral industry—from shop floors and wholesale warehouses to addiction, recovery, and finding his place again through laughter, connection, and courage. His story is filled with grace, wisdom, and humor as he shares what it truly means to live authentically, shine in your own lane, and “make a statement or stay in the house.” This is an episode that will make you laugh, reflect, and maybe even raise your hand. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious photo shoot to date—capturing Fall, Christmas, and Valentine’s Day collections in one marathon session. From binder chaos and perceived value challenges to hats and 13-hour shoot days, they share what made this shoot different—and harder—than ever before.

You’ll hear how the team balanced creativity with profitability, dealt with design tweaks on the fly, navigated fatigue and frustration, and ultimately pulled off a huge win for their members. It’s a raw, relatable look at what it really takes to make website-worthy, sellable floral imagery—and why it matters.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 287: Lori and Vonda sit down with Amanda Jedlinsky, Senior Director of Content and Communications at the Society of American Florists (SAF), for a fun and insightful conversation about team building, the power of in-person events, and what attendees can expect from this year’s SAF Convention. They also dive into the value of industry networking, staying inspired, and why now is the time to invest in education—not pull back. A must-listen for anyone passionate about growing in the floral industry!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist