The Hotel Florist

In this episode, we dive into the art of establishing relationships with hotels before they even open their doors. Discover key strategies to connect with hotel management and sales teams, using tools like LinkedIn and Google Alerts, to position yourself as their go-to florist or décor specialist. By getting in early and building these connections, you can secure a competitive edge and ensure you're top of mind when the hotel is ready for its grand opening and floral needs. Tune in to learn how to start these valuable partnerships before the competition even knows they exist. 0:11 - Learn how to find the exact name and brand of the hotel.

0:50 - Strategies for reaching out to hotel general managers and directors of sales.

2:34 - Tips for writing an engaging message to introduce yourself and your services.

3:24 - Discover how to stay updated on hotel openings and press releases.

4:09 - The importance of maintaining communication and follow-ups.

4:21 - Key strategies for positioning yourself as the go-to florist before the hotel opens. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're diving into the question of whether you should approach 4-star hotels before 5-star ones as practice. There's no simple yes or no, but we'll explore what you should really be focusing on. We'll discuss how to become an energetic match for the opportunities you want, the importance of embracing failure as part of your journey, and the best advice I received from a hotel owner about handling setbacks. Plus, if you're considering using a 4-star hotel as practice, I'll share what not to do and the key questions you need to ask yourself before pitching to any hotel. 0:30 There is no hard yes or hard no answer, but here is what we are really doing

2:00 What we need to make sure we are doing to become an energetic match

3:05 Why getting used to the idea of failure is so important if you want to go far

4:20 The best advice a hotel owner gave me about failure

6:05 Why we need to stop with the narrative that failure means something about us

6:45 If you are going to pitch to a 4-star as a practice, then here’s what you should not do

9:00 3 questions to ask yourself when you are deciding to pitch to hotels

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we’re tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrative you tell yourself can open new doors, why it's okay to let go of the need to be understood, and the importance of finding and embracing your own power. I'll also share insights on why being good at something doesn't mean it's your path and how shifting your focus from fear to what you truly want can lead to success. Ultimately, it's about believing in yourself—that's the belief that truly matters.

0:30 Changing the narrative that we’ve been telling about ourselves

1:30 Letting go of the idea that we need to be understood

2:30 How I learned to enjoy the find the power within myself

3:35 Just because you’re good at something does not mean you have to do it

5:00 How we can zoom out on circumstances and choose to put our focus and energy on what we want versus what we fear

6:20 Your belief in yourself is the only belief that is required for you to be successful

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persistent can keep doors open, even when it seems like a "no." You'll learn how successful florists navigate these situations, turning potential setbacks into opportunities. Plus, I'll share a practical tip on using Google Alerts to stay informed and ready for when the right moment to reconnect arises.

0:30 What a hotel really means when they say they are going in another direction

1:45 The importance of keeping your hotel leads warm

3:00 Why you should keep your foot in the door versus writing off the hotel as a “no”

4:13 How a successful florist approaches this kind of situation 5:00 How you can set up Google alerts to keep the hotel on your radar

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that have varying budgets for different events. We'll also explore the crucial role of clear communication, especially when navigating last-minute changes, to ensure that your relationships with these high-end clients thrive.

 0:30 Why most retail luxury brands don’t have contracts and don’t work on an annual basis

1:40 What I did to guarantee a year's worth of income from a luxury brand

2:30 How to avoid the overwhelm of working with luxury retail brands that have different budgets for different events

3:35 Why it’s so important to communicate with brands every detail and especially when there are changes

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we’re diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn’t just appear overnight—it’s the result of repeatedly stepping out of your comfort zone, even when fear is present. I’ll share how embracing curiosity, shifting your self-talk, and pushing through insecurities can transform how you approach challenges. We’ll also talk about the courage it takes to ask for the sale, the power in doing things scared, and why a “no” isn’t the end, but rather an opportunity for growth. Let’s explore how you can cultivate confidence and keep moving forward, no matter what.

0:30 Confidence comes from compounded courage

1:05 Learning how to walk with fear and looking at everything with curiosity

3:00 How to speak to yourself to push through insecurities

4:05 What asking for the sale may feel like, but why you should do it anyway, and do it scared

5:50 No is not a closed door, it’s simply not right now

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus, I’ll reveal how my experience as a hotel florist helped me make connections with prestigious retailers, ultimately leading to opportunities with brands like Tiffany & Co. and Chanel. If you're looking to expand your floral business into high-end retail, this episode is packed with valuable strategies and personal stories to guide you.

0:30 How how-end retail differs from hotels and how every brand is different

1:40 How Tiffany & Co. structure their contracts for floral events

2:30 Why cultivating relationships is so important for getting into the event space

3:53 How you can use your position in a hotel to help you make connections with retailers

6:27 How I became Tiffany & Co’s Florist for the state of Texas

9:10 How I started doing florals for Chanel 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today’s episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We’ll explore why some things feel harder than they really are and how this often relates to what’s new rather than what’s impossible. I’ll share my journey of letting go of outdated beliefs that were holding me back and how embracing new challenges has brought me to where I am today. Plus, I'll discuss the core beliefs I hold now that allow me to show up confidently in my business and life. If you’re ready to make a shift in how you approach your work and yourself, this episode is for you!

0:30 How mindset and core beliefs differ and what exactly are core beliefs

1:40 Why things often feel hard when in reality they are just new

4:00 Why it’s so important to release the core beliefs that no longer serve us

6:30 Core beliefs that I had to let go of and new challenges I took on that brought me to where I am today

9:45 What my core beliefs are today that allow me to show up confidently 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

Hey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show you how to highlight the skills you do have. It's crucial to keep control of the narrative when talking with the decision-maker, and I'll explain why. I'll also talk about how I handled a hotel’s request for a sample of my work and the process of walking the decision-maker through my design, ultimately selling them on my idea. Join me for an insightful discussion filled with practical tips and personal stories to help you navigate your way into the hotel floral industry!

0:36 Where I was in life when I first started working with hotels

2:30 Why sending emails might not always get you in the door

4:00 When you don’t have experience, speak to the skills you have

5:45 Why it’s so important to keep control of the narrative

8:05 How I navigated a hotel asking for a sample of my work

10:19 Walking the decision maker through my design and selling him on the idea

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and the steps I took to break out of it. We'll discuss the importance of releasing parts of ourselves that our business no longer needs and finding new ways to thrive. Sometimes, what we think is survival mode is actually something else entirely, and we'll dive into uncovering that truth. Join me as we navigate through these challenges and find ways to keep our floral businesses blooming beautifully!

1:05 What's really holding us back at the "status quo."

2:45 My experience with survival mode and how I managed to break free.

6:30 The importance of letting go of roles in your business and replacing yourself.

8:05 Why what we perceive as survival mode might be something else entirely.

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST