The Hotel Florist®

Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hotels, like five-star establishments, to creatively pitching yourself, we discuss the importance of focusing your energy where it counts. We also highlight how selling can be a daily practice that feels authentic and enjoyable. Whether you're sending emails, sharing on social media, or connecting on LinkedIn, using different methods to sell can compound your results over time. Get ready to have fun with sales, discover creative ways to pitch, and build your business with confidence!

0:30 Research and target the right hotels 

1:10 Put your energy into key ppportunities 

3:11 Approach with value and service 

4:16 Ask for the sale in different ways

4:50 Get creative with daily selling challenges 

8:00 make selling fun and purposeful 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to this episode of our podcast! Today, we're diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client's expectations felt like a mystery? We'll explore how misunderstandings can become golden learning opportunities, and how asking the right questions can set you up for success. From handling feedback with grace to setting clear boundaries, we'll share practical tips and real-life examples to help you turn challenges into growth. So, grab a coffee, get comfy, and let's make your client interactions smoother and more effective!

0:30 The importance of detailed communication to align with a clients vision 

1:23 How to turn challenges into strengths when dealing with client dissatisfaction 

3:19 How to handle client misunderstandings

6:03 Using misunderstandings as opportunities to strengthen your relationship with clients

10:01 Understanding that your experiences, whether positive or negative, contribute to your growth

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give you an edge. We also discuss the importance of reaching out directly to hotel management to gather crucial information about existing contracts and upcoming opportunities. Plus, find out how to build a competitor database to better understand the market landscape and position yourself for success. Whether you're new to the business or looking to refine your approach, these tips will help you stay one step ahead!

0:34 Using instagram hashtags to find a hotel's florist

1:19 Checking tagged photos on the hotel's account

1:55 How to contact the hotel directly to find out who is their florist 

2:33 Following and observing competition and creating a database

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a thriving educational platform that teaches florists how to partner with hotels and build profitable, sustainable businesses. We'll dive into the origins of "Petals to Profit" and "The Hotel Florist Profit Method," two signature programs designed to help you scale, streamline, and succeed in the floral industry. If you're ready to learn how to transform your passion into profit, stay tuned—this episode is packed with insights and inspiration!

0:30 The origins of the hotel florist

3:42 The three signature programs the hotel florist offers

5:49 Petals to Profit program overview

9:01 The Hotel Florist Profit Method overview

10:20 The Hotel Florist Starter Kit 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode we're diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren't hitting the mark? We're here to flip the script! In this episode, we'll explore how to shift your mindset from just landing a contract to showcasing your value once you're hired. We'll share practical tips on how to present your ideas confidently, build meaningful connections, and ensure that your proposals stand out without putting all the power in the client's hands. Whether you're just starting out or looking to refine your approach, we've got you covered with strategies to turn your pitches into lasting partnerships. Let's get started!

0:30 Pitching ideas to land hotel accounts

1:24 Examples of practical ideas to pitch to a hotel

2:03 Be cautious not to put the power in the client's hands by offering too much upfront

4:27 The importance of building long term relationships 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode! If you've ever felt intimidated by the idea of selling or worried about coming off as pushy, you're not alone. We're diving into how you can shift your mindset and make selling feel less like a chore and more like sharing your amazing talents with the world. I'll share tips on overcoming those sales fears, why it's crucial to put yourself out there, and a fun challenge to get you consistently selling for the next 30 days. Let's dive in!

0:31 Overcoming your fear of selling

1:26 A daily sales challenge to jumpstart your sales

4:02 How to build sales as a habit

6:51 Setting goals to increase your sales efforts

7:25 Make selling a non-negotiable part of your daily to-do list 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry! 

Today, we're diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it's mastering every plant, becoming a holiday decor guru, or tying the perfect bow, it can be overwhelming to think we need to be experts in everything under the sun. But here's the secret: you don't have to!  So, grab a cup of coffee, sit back, and get ready to feel inspired, empowered, and ready to take on anything the floral world throws at you. Let's jump in!"

0:45 Overcoming fear and taking action

1:41 The valuable lessons learned by adapting to new markets

3:50 Transforming fear into curiousity

6:00 Outsourcing tasks to focus on core strengths and project management

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I'll share some tips on how to turn that awkward moment into an opportunity by asking the right questions and positioning yourself as a valuable partner rather than just another vendor.

We'll talk about how understanding the hotel's current situation can help you propose the right solutions and build lasting relationships. It's not about closing the deal on the first visit – it's about creating connections, being persistent, and staying informed so you're always ready when the perfect opportunity comes along. Let's get started!

0:30 Why you should check the reality against the hotel's online presence

1:31 Read the room and ask questions

4:21 Understand the hotel's current situation

5:53 How to position yourself as a solutions provider

7:31 Build relationships, not just contracts

9:01 Why staying persistent and informed will help you strategize your approach effectively

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're diving into the essentials of using Instagram to connect with the right people in the hotel industry. It's not just about posting pretty pictures—it's about understanding how to market your floral business like a billboard. We'll discuss why focusing on being a florist rather than a content creator can actually be a more effective strategy. You'll also learn what kind of content grabs the attention of a hotel's PR director and how to tailor your Instagram profile to make a lasting impact. Plus, we'll explore how building a strong culture in your floral business can naturally enhance your social media presence, helping you create authentic connections that matter.

0:30 How to approach Instagram marketing by treating your profile like a billboard

1:20 Why prioritizing your craft as a florist over content creation leads to better results

2:25 The types of content that catch the eye of a hotel PR director

4:25 Actionable strategies to optimize your Instagram page for success

6:30 How a client-focused culture in your floral business naturally enhances your social media marketing

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I'll share insights on the best time of day to visit the hotel, increasing your chances of having that crucial conversation. Timing is everything, and knowing when to approach can make all the difference in your success as a hotel florist.

0:15 How different hotels structure their management schedule

1:00 The best time to go to the hotel to catch the GM

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST