An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.

And the best part is you can take any one or all five and put them to work for your business this week. 🥰

When it comes to value, all customers are NOT created equal. 🤔

Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳

The decision to buy an existing flower biz can feel daunting. 🫣

But thankfully we can now leverage the amazing resources of AI to help us make informed decisions.

In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. 

So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.

Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.

This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐

Get my Flower Boss Toolkit — price with confidence and quote like a pro!

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere?

In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it.

If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.

Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.

Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience.

Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳