In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.

What You’ll Learn in This Episode:

• How to envision your ideal self and business for 2025
• The importance of goal planning that aligns with your personal values
• Why reactivity keeps you stuck and how to adopt a CEO mindset
• The transformative power of writing down your goals and creating intention
• Tips for identifying and overcoming what’s holding you back

Key Topics Discussed:

1. Crafting a Vision for 2025:
   • Envision your ideal life and business in 2025.
   • Reflect on what worked, what didn’t, and what needs tweaking in the past year.
2. Adopting a CEO Mindset:
   • Stop reacting to life and start strategically planning your future.
   • Make intentional decisions to align your business with your goals.
3. The Power of Writing It Down:
   • Write your goals on paper or post-it notes and place them where you’ll see them daily.
   • Use repetition to build confidence and create momentum toward your goals.
4. Getting Clear on Your “Why”:
   • Understand the deeper reasons behind your goals (e.g., time freedom, financial security).
   • Use this clarity to stay motivated and focused.
5. Overcoming Limiting Beliefs:
   • Identify the internal or external barriers holding you back.
   • Strategies for removing excuses and stepping out of your comfort zone.
6. Finding Alignment in Business and Life:
   • Choose a word of the year to guide your intentions (e.g., "alignment").
   • Make decisions that align with your purpose and feel good in every aspect of your life.
7. Leveraging Support Systems:
   • Tap into resources like coaching, mastermind groups, or accountability partners.
   • Engage your family and team in helping you achieve your goals.

Action Steps for Listeners:

• Reflect on who you want to be in 2025 and write it down.
• Pick a word of the year to guide your intentions and share it on Instagram @‌TheFloralHustle.
• Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.
• If something is holding you back, seek the resources or support you need to move forward.

Links & Resources Mentioned:

• The Floral Hustle Mastermind
• Power Hour Coaching Sessions
• Connect on Instagram: @‌TheFloralHustle

Subscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.

Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!

In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.

What You’ll Learn in This Episode:

• Why prioritizing yourself isn’t selfish—it’s necessary for success
• How running on empty impacts your business and relationships
• Practical ways to create boundaries and carve out time for self-care
• Tips for giving yourself grace during busy seasons like the holidays
• The importance of scheduling self-care activities to stay balanced

Key Topics Discussed:

1. The Myth of Selfishness in Self-Care:
   • Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.
   • Why prioritizing yourself allows you to show up better for everyone else.
2. The Impact of “Running on Empty”:
   • How neglecting your needs leads to burnout, resentment, and snapping at others.
   • Why your business and relationships deserve more than the “leftover version” of you.
3. Creating Boundaries That Support You:
   • How to have honest conversations with your family or partner about your needs.
   • Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.
4. Practical Self-Care Strategies:
   • Schedule activities that replenish you, such as massages, workouts, or hobbies.
   • Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).
5. Giving Yourself Grace:
   • Why it’s okay to let go of perfection and embrace “good enough.”
   • How to recognize when it’s time to pause, reflect, and reset.
6. A Reminder for the Busy Florist:
   • During wedding season or school breaks, self-care becomes even more critical.
   • You deserve rest, joy, and time to recharge.

Action Steps for Florists & Creatives:

• Reflect on areas in your life where you’re running on empty and prioritize time to recharge.
• Identify one self-care activity you can schedule this week that makes you feel good.
• Have a conversation with your partner or family about how they can support you better.
• Give yourself grace during busy seasons and let go of unnecessary expectations.

Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @‌TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!

Thank you for listening, flower friend. Wishing you a flower-filled, restful week!

In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.

What You’ll Learn in This Episode:

• Why auditing your business is essential for effective goal planning
• How to analyze what’s working, what’s not, and what’s worth tweaking in your business
• The importance of understanding your revenue streams and profit margins
• Tips for performing a time audit to maximize your productivity
• How to create sustainable, data-driven goals that align with your personal and business aspirations

Key Topics Discussed:

1. Business Auditing for Growth:
   • Conduct a CEO audit: Evaluate impactful actions from the past year.
   • Review what worked, what sort of worked, and what didn’t work in 2024.
   • Analyze revenue streams and identify areas for growth.
2. Time Management Strategies:
   • Perform a time audit to understand how you’re spending your hours.
   • Maximize time for high-revenue activities while minimizing low-impact tasks.
   • Use batching and time-blocking to stay focused and productive.
3. Expense Auditing:
   • Review subscriptions and overhead costs to identify unnecessary expenses.
   • Invest in tools and resources, like Canva Pro, that enhance your business operations.
4. Goal Setting with Alignment:
   • Set realistic, actionable goals that inspire growth without overwhelming you.
   • Focus on long-term strategies rather than reactive decisions.
   • Prioritize self-care and personal growth alongside business goals.
5. Creating a Process-Oriented Business:
   • Develop systems for tracking leads, freelancers, and client bookings.
   • Use data to inform decisions about marketing, relationships, and priorities.
6. Personal & Professional Alignment:
   • Evaluate relationships with clients, planners, and team members.
   • Make bold decisions to remove negativity and foster positivity in your business.
   • Check in with yourself: Are you filling your cup so you can better serve others?

Action Steps for Floral Business Owners:

• Schedule a “CEO Day” to reflect on your business and create a strategic plan.
• Use a notebook or spreadsheet to track leads, revenue, and key metrics.
• Perform a time and expense audit to streamline operations and maximize profitability.
• Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.

Links & Resources Mentioned:

• Episode: Conducting an Expense Audit for Your Floral Business
• Rachel Hollis Podcast: How to Do a Calendar Audit
• The Floral CEO Mastermind

Subscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @‌TheFloralHustle for more resources, and share your goals for the new year!

Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!

In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.

What You’ll Learn in This Episode:

• Why investing in your brain is the key to unlocking your potential.
• How surrounding yourself with a like-minded community can drive your momentum.
• Jen’s personal journey of growth through masterminds, courses, and coaching programs.
• Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.
• The importance of setting clear, audacious goals and taking decisive action to achieve them.

Key Highlights:

1. Invest in Your Growth:
   Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development.
2. The Power of Community:
   Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support.
3. Lay Your Path to Success:
   With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality.
4. What Are You Available For in 2025?
   Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.

Resources Mentioned in the Episode:

• Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .
• Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.

Actionable Steps:

1. Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.
2. Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.
3. Start Now: Don’t wait for January 1—take action today to build momentum for the new year.

In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!

What You’ll Learn in This Episode:

• The best floral clippers for every florist’s toolkit
• Stunning floral vessels and votives to elevate wedding designs
• Why long-burning tea lights are a must for floral rentals
• Top silk flower suppliers and how they transformed my business
• How I use Vistaprint for marketing materials and branding
• A peek into my favorite skincare and self-care rituals
• Why every florist should prioritize regular massages for their well-being

Featured Tools & Resources:

1. HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.
2. Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.
3. Jamalia’s Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.
4. Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.
5. Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.
6. Katherine -Infinite Blooms [email protected] Farm-to-door roses from Ecuador with exceptional variety and quality.
7. Holex: A wholesale floral auction platform offering unique products at great prices.
8. Vistaprint: My go-to for everything from postcards to vendor Christmas cards.

Personal Favorites:

• Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/
• Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwE
• Lashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/
• Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwE
• Mall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.

Why These Recommendations Matter:
Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.

Links & Resources Mentioned:

• HC Creations Clippers on Amazon
• Camila Supply Vessels
• Long Burning Tealights on Amazon
• Allstate Silk Flowers
• Blue Blossom Academy
• Infinite Blooms 
• Holex Wholesale Auction
• Vistaprint
• Mod Boutique Clothing
• Dermatology Skincare
• Lashify Lashes
• Curious Elixirs

Subscribe & Connect:
If you loved this episode, don’t forget to subscribe to The Floral Hustle Podcast for more tips, tools, and inspiration to help you grow your floral business and thrive as a creative entrepreneur. Follow me on Instagram @‌TheFloralHustle and share your favorite products with me!

Thank you for listening, flower friends! Have a flower-filled day!

In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.

What You’ll Learn in This Episode:

• Why being "just an inch ahead" of your clients makes you the expert they need.
• Strategies to position yourself as the go-to florist for both clients and wedding professionals.
• How to develop a powerful positioning statement to close consultations effectively.
• The difference between an elevator pitch and a positioning statement and when to use each.
• Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.
• Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.

Key Quotes from the Episode:

• “You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”
• “Positioning yourself as the expert eliminates client doubts—you're their easy button.”
• “I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”

Upcoming Event: Branding, Bouquets, and Business Workshop
Hone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!
📍 Location: Minneapolis, MN
📅 Date: January 2024
💡 What’s Included:

• Two bouquet styles (hand-tied cascade and spiral technique)
• Hands-on installation design
• Business strategies to position yourself as an industry leader
• Full styled shoot gallery
• Optional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)

🎟️ Use code ROCKSTAR for $100 off your ticket!
👉 Learn more and register at TheFloralHustle.com/Rockstar

Links and Resources Mentioned:

• Branding, Bouquets, and Business Workshop Details
• Jen’s Elevator Pitch Video Example – available on the workshop sales page.
• Explore all upcoming workshops at TheFloralHustle.com.

Connect with Jen:

• Website: TheFloralHustle.com
• Instagram: @‌TheFloralHustle

Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique style.

Here’s what you’ll learn in today’s episode:

1. Why Your Floral Brand Matters
   Discover how your branding can be the difference between blending in and becoming unforgettable. Learn why aligning your brand with your business goals and ideal clients is crucial for success.
2. Key Elements of a Standout Brand
   • Visual Identity: Logo, color palette, fonts, and overall aesthetic.
   • Brand Voice: How your tone and language can create trust and connection with potential clients.
   • Ideal Client Clarity: Understanding and attracting the right clients who value your work.
3. Practical Tips for a Branding Glow-Up
   • Audit your branding materials for consistency and quality.
   • Use affordable tools like Canva or DesignCrowd to elevate your visuals.
   • Create branded experiences that leave a lasting impression, from welcome kits to personalized touches.
4. Debunking Branding Myths
   Branding is more than just a pretty logo. It’s about creating a memorable, cohesive experience that reflects your values and connects with your audience emotionally.

Special Announcement: Business Bouquets and Branding Workshop

Ready to transform your brand? Join me in January for an immersive workshop where we’ll:

• Create two stunning bouquets and a trendy caterpillar table installation.
• Dive into branding strategies to align your business with your vision.
• Capture a mini branding photoshoot and video to showcase your floral magic.

➡️ Reserve your spot now: http://TheFloralHustle.com/rockstar
Limited to 15 spots for an intimate and impactful experience!

Episode Highlights:

• Personal branding lessons: Why I rebranded after 17 years to better align with my goals.
• Real-life examples: How florists like Sarah Khan create unforgettable, luxury floral brands.
• Why I focus on serving mid-tier wedding clients (not luxury) and how this aligns with my life goals.
• The power of an optimized space: How I run a $350K floral business from a two-car garage.

Resources Mentioned:

• Canva Pro for DIY branding tools.
• DesignCrowd for affordable logo and design contests.
• Workshop Details & Sign-Up: http://TheFloralHustle.com/rockstar

Join the Conversation!

Let me know how you’re transforming your brand by tagging me on Instagram @‌TheFloralHustle. I’d love to hear your thoughts and see your floral creations!

If you found value in this episode, don’t forget to leave a review and share with your flower friends. 🌸

Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

💡 Key Takeaways from This Episode:

1. Underestimating Prep and Labor
   Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.
2. Using the Wrong Mechanics
   Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.
3. Overlooking Venue Requirements
   Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.
4. Choosing the Wrong Flowers
   Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.
5. Underpricing Your Work
   Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.

🌟 Level Up Your Installation Skills
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:

• The best mechanics for foam-free and sustainable designs.
• How to confidently price and execute stunning installations.
• Techniques for building a portfolio that attracts high-end clients.

🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.

🔗 Learn more and register at TheFloralHustle.com/Rockstar

🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.

Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience

🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.

🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends!

In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.

Learn how to:

• Create a vision that feels authentic to your life and business.
• Avoid the traps of unrealistic expectations like luxury floral design.
• Invest in education and coaching to level up your skills and confidence.
• Develop a strategy with bite-sized, actionable steps for success.
• Build a business that aligns with your personal values and goals.

Jen also highlights transformative opportunities, including her upcoming workshops like Installation Rockstar Intensive and Cultural Wedding Rockstar, and shares how her Floral CEO Mastermind can help florists build a six-figure floral business while living a life they love.

Show Notes:
What’s Holding You Back From Success
Are you feeling stuck in your floral business or personal life? This episode will guide you through identifying and addressing the roadblocks preventing you from reaching your full potential. Jen shares her journey of overcoming challenges, gaining clarity, and creating a business that aligns with her life goals.

Key Takeaways:

1. Clarity is Key: Define your vision and get specific about what success looks like for you.
2. Avoid Action Faking: Success requires consistent, intentional action, not just buying courses or making resolutions.
3. Understand Your Goals: Luxury floral design isn’t for everyone—know what aligns with your lifestyle and values.
4. Invest in Yourself: Education, coaching, and community can transform your mindset and strategy.
5. Plan Strategically: Break big goals into smaller, manageable tasks to stay on track.

Upcoming Workshops & Opportunities:

• Installation Rockstar Intensive: Hands-on training for five installation types using Pantone’s color of the year.
• Cultural Wedding Rockstar: Learn the art of designing mandaps, garlands, and more for cultural weddings.
• Business, Bouquets, and Branding: Build your brand, create stunning installations, and leave with professional collateral to attract clients.

Join the Floral CEO Mastermind
Work directly with Jen and other driven florists to create a six-figure floral business that aligns with your life. Spots are limited, so act fast!

Links Mentioned in This Episode:

• Workshops
• Floral CEO Mastermind
• Connect with Jen for one-on-one coaching or strategy sessions at The Floral Hustle.

Follow Jen on Social Media:
Instagram: @‌TheFloralHustle
Facebook: The Floral Hustle

Subscribe & Review:
Enjoying the podcast? Please subscribe and leave a review to help more florists discover The Floral Hustle Podcast.

Episode Summary:
In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and make your services more accessible to clients.

What You’ll Learn in This Episode:

• What is Flat Rate Pricing?
  Learn how flat rate pricing creates transparency and simplifies decision-making for your clients, giving you a competitive edge in the floral industry.
• How to Build a Flat Rate Pricing Model:
  Jen explains her "flower recipe" approach, which includes focal blooms, fillers, greenery, and mechanics. Use this method to create base prices for common items like bouquets, boutonnieres, and centerpieces.
• Streamlining Consultations with Pricing Transparency:
  Discover how flat rate pricing helps you weed out unqualified leads and avoid wasted time on lengthy proposals for clients who may not align with your pricing.
• Using Flat Rate Pricing to Educate Clients:
  Learn how to have meaningful budget conversations with clients, including “flower math” to break down costs for bridal parties, centerpieces, and more.
• Practical Applications:
  Explore how to implement flat rate pricing in brochures, lead magnets, ManyChat automations, and responses to online inquiries from platforms like The Knot or WeddingWire.

Key Takeaways:

• Transparency in pricing builds trust and differentiates your business in the market.
• Flat rate pricing saves time, reduces ghosting, and enhances your client experience.
• Educating clients on budget realities fosters smoother consultations and more successful bookings.

Actionable Tips for Florists:

1. Create a base recipe for each floral item you offer and price it accordingly.
2. Develop a lead magnet like a pricing guide to attract potential clients.
3. Practice “flower math” during consultations to educate clients and align their expectations with their budgets.
4. Offer tiered centerpiece options to accommodate a variety of budget levels.

Links and Resources Mentioned:

• Download Jen’s free pricing guide for florists: https://www.thefloralhustle.com/pricing
• Follow The Floral Hustle on @‌thefloralhustle on Instagram