Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money.

Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and finally build the profitable business you deserve.

What You’ll Learn:
💸 Why pricing with your feelings is costing you your profits
📦 The true cost of “just charging for gas” on wedding deliveries
💥 How to properly account for labor—twice
📊 The danger of ignoring profit margins (and how to fix it)
🧾 Why outdated pricing could be silently draining your revenue
🌸 How to use base pricing and recipes to make quoting easy

Quick Fix Checklist:
✔️ Stick to your pricing formula—always
✔️ Charge setup and delivery fees based on effort, not gas
✔️ Include making labor + setup labor as separate charges
✔️ Review and update your pricing every 6 months
✔️ Don’t settle for “cheap” work you can’t be proud to post

Resources Mentioned:
🌿 Join the Floral CEO Mastermind – Pricing tools, coaching, and support to help you build a profitable floral business
📲 Follow Jen on Instagram: @‌thefloralhustle

Quotes to Share:
💬 “If you’re not making money, you don’t have a business—you have a very expensive hobby.”
💬 “No wedding is so pretty that I’ll do it for free.”
💬 “You deserve to be paid for your time, your talent, and your effort.”