In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.

If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You’ll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.

What You’ll Learn:
🌸 Why networking isn't just for extroverts—and how to start
🌸 How Jen built a relationship over 3 years that led to 2 big bookings in one month
🌸 Ways to make yourself memorable with vendors and planners
🌸 How adding value (even in small ways) builds trust and connection
🌸 The real ROI of investing in relationships—even before they pay off
🌸 Why your network can become your biggest marketing asset

Key Quotes:
💬 “I wish we did more networking in our industry—because the referrals that come from true relationships are game changers.”
💬 “You never know when a connection you've nurtured will turn into a major opportunity. Sometimes it just takes time.”

Resources Mentioned:
🔗 The Floral CEO Mastermind – Join Jen’s community of floral business owners
🔗 Follow Jen on Instagram – Let’s connect and keep the conversation going!

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