The Floral Hustle

Breaking Busy: How Choosing Joy Transforms Your Floral Hustle


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This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.

From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.

If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.

In This Episode, Jen Shares:
🌸 Her lifelong journey with feeling unworthy—and how she’s healing
🌿 The pressures of hustle culture and why busy ≠ success
🐐 The realities (and hilarity) of farm life with animals, kids, and chaos
🎯 How her coaching and mastermind community fuel her joy
💡 Why success now means peace, connection, and alignment—not just productivity

Key Takeaways:
✔️ Your past doesn’t define your future—but it helps explain it
✔️ True success evolves and should feel good, not exhausting
✔️ Being around people with big goals can be life-changing
✔️ Your floral business can be the vehicle for your dream life
✔️ You deserve more than burnout—you deserve beauty, balance, and joy

Resources & Links:
🌸 Join the Floral Hustle Mastermind
📱 Follow Jen on Instagram: @‌thefloralhustle
🎧 More episodes of The Floral Hustle

Quotes Worth Sharing:
💬 “I can’t define success by busy anymore.”
💬 “Your floral business can change your life. It can change you.
💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.”

...more
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The Floral HustleBy Jeni Becht

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