Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.

💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in.

If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a must-listen!

Key Takeaways: How to Convert More Wedding Inquiries Into Bookings

1. People Buy From People—Your Energy Is What Sells

✅ Clients aren’t just buying flowers; they’re buying YOU. Your creativity, passion, and energy are what make them excited to work with you.
✅ Your response to an inquiry should be personal, enthusiastic, and magnetic. Clients want to feel like you’re genuinely excited about their wedding.
✅ If you make your business too robotic, too standardized, or too generic, you’ll blend in with every other florist instead of standing out.

🌿 Pro Tip: Your first response should feel warm, appreciative, and enthusiastic. Make them feel special!

2. Your Brand Should Feel Magnetic

🔹 Magnetism = Making people WANT to work with you.
🔹 Your communication should radiate excitement about their wedding.
🔹 Clients should feel that you care deeply about their vision and their experience.

💡 How to Make Your Brand Magnetic:
✔️ Show up consistently as YOU (in your emails, social media, and consultations).
✔️ Speak with confidence & enthusiasm.
✔️ Make every inquiry feel like an exclusive, special experience.

🌿 Pro Tip: The more energy and excitement you bring to your brand, the more clients will be naturally drawn to you.

3. Enthusiasm Closes the Sale Faster

🔹 Enthusiasm sells. If you’re excited about their wedding, they’ll be excited to work with you.
🔹 People want to work with vendors who love what they do. If you’re bringing high energy and excitement, you’re instantly more memorable.
🔹 Your confidence and passion will override price hesitations. Clients will pay more for someone who makes them feel valued.

🌿 Pro Tip: Your excitement should be felt in every email, call, and proposal. Clients pick up on energy!

4. Stop Worrying About Clients Stealing Your Ideas

🔹 Many florists hesitate to share ideas in a proposal because they fear the client will take them to a cheaper florist.
🔹 Reality check: If they do that, they weren’t your ideal client to begin with!
🔹 Your job is to make it clear that YOU are the best choice, not just based on design but on the experience you offer.

💡 Mindset Shift: Instead of worrying about someone copying your ideas, focus on building so much value that no one else compares.

🌿 Pro Tip: If you are magnetic, they won’t even consider another florist. They’ll want YOU, no matter the price.

5. Success Is Inevitable—If You Believe It

✅ If you truly believe your success is inevitable, you will take action differently.
✅ You’ll show up more confidently. You’ll communicate more powerfully. You’ll price yourself correctly.
✅ Clients are drawn to florists who believe in themselves. Your energy affects your bookings.

💡 Mindset Shift: If you knew for a fact that every inquiry would convert, how would you show up differently?

🌿 Pro Tip: Write a sticky note and put it on your mirror: "My success is inevitable." Start believing it.

6. The Key to Scaling? Strategy, Community & Coaching

🚀 Building a successful floral business isn’t just about talent—it’s about STRATEGY.

🔹 If you’re struggling with confidence, pricing, or consistency, you don’t have to figure it out alone.
🔹 Investing in business coaching is what separates struggling florists from thriving ones.
🔹 The Floral CEO Mastermind gives you the strategy, support, and accountability to scale your business with confidence.

Join the Floral CEO Mastermind & Grow Your Floral Business

💡 Want to build a business where clients are magnetized to you, inquiries convert faster, and your confidence is unshakable?

✨ The Floral CEO Mastermind is where florists get coaching, community, and strategy to hit their next revenue goal.

🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

🎧 Listen now and start making every inquiry a YES! 🎧

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she’s used to get published, build industry relationships, and book more weddings.

💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections that lead to real bookings.

Whether you're planning your own shoot, collaborating with a vendor, or partnering with a wedding planner, this episode will give you the exact steps to make styled shoots work for YOU.

Key Takeaways: How to Make Styled Shoots Work for Your Floral Business

1. Three Ways to Get Involved in a Styled Shoot

🔹 You Create & Direct the Styled Shoot – You control the vision, pick the vendors, and design the entire shoot. This ensures the final photos match your brand aesthetic.
🔹 You Are Invited to Participate – A planner or photographer brings you in as a floral designer. This can be great for networking, but make sure the shoot aligns with your brand.
🔹 You Collaborate with a Planner – You bring the vision, but a planner helps coordinate vendors and logistics, making the process easier.

🌿 Pro Tip: If you’re not leading the shoot, always ask to see the mood board first to ensure the style aligns with your aesthetic.

2. Creating a Styled Shoot from Scratch

🔹 Step 1: Find Inspiration & Define Your Goal
✔️ Save ideas on Instagram or Pinterest—build a visual bank of inspiration.
✔️ Think about your ideal client & dream bookings—what style do you want to attract?
✔️ Choose an editorial theme that would stand out for publication.

🔹 Step 2: Assemble Your Vendor Team
✔️ Reach out to a photographer who matches your brand’s style.
✔️ Find a venue willing to collaborate—bonus if they host an open house after!
✔️ Contact rental companies for linens, chairs, chargers, etc. Some may donate!
✔️ Work with a model, makeup artist, and a cake designer for a polished final look.

🔹 Step 3: Plan the Shoot & Execute
✔️ Create a detailed mood board for your team.
✔️ Choose a color palette and unique design elements (ex: floral chandeliers).
✔️ Invest in florals strategically—balance impact with cost.
✔️ Capture behind-the-scenes content for social media and marketing.

🌿 Pro Tip: Ask vendors what they’ve been wanting to create—they’ll be more excited to participate!

3. When Another Vendor Asks You to Participate

🔹 Assess if it’s worth it – Will it help you book more weddings? Will the images match your brand?
🔹 Ask if there’s a floral budget – Don’t assume you have to cover the entire flower cost!
🔹 Clarify expectations upfront – What pieces are you providing? Who’s covering rentals?
🔹 Make sure the photographer’s style aligns with your brand – Otherwise, you may never use the images.

🌿 Pro Tip: If a planner invites you to a shoot, ask if it will be published. This increases the value of your investment!

4. How to Maximize Your Styled Shoot Investment

🔹 Use Styled Shoots for Networking & Booking Real Clients
✔️ Connect with planners, venues, and photographers to build referral relationships.
✔️ Turn the shoot into an open house to attract engaged couples.
✔️ Offer to provide florals for preferred venues to showcase your work.

🔹 Capture Social Media & Marketing Content
✔️ Take 5-8 second videos of everything you design for Instagram Reels & TikToks.
✔️ Store clips in a content folder so you can easily create posts later.
✔️ Post behind-the-scenes stories to engage your audience and show your process.

🔹 Submit for Publication
✔️ Editorial-style shoots have the best chance of being featured in wedding magazines or blogs.
✔️ Look for submission deadlines (ex: Minnesota Bride’s deadline was Jen’s motivator).
✔️ Follow submission guidelines—edit photos, include a vendor list, and write a compelling description.

🌿 Pro Tip: Styled shoots aren’t just for pretty photos—they’re for building authority, attracting the right clients, and setting yourself apart.

Final Thoughts: Styled Shoots Are a Strategic Business Move

🚀 Don’t just do styled shoots for fun—use them to grow your business!

✅ Lead your own shoots for full creative control.
✅ Ask for a budget when vendors invite you.
✅ Make sure the shoot aligns with your brand (style, quality, and vendor team).
✅ Use the opportunity to network, create social content, and attract premium clients.
✅ Repurpose the photos for your website, social media, and wedding submissions.

Styled shoots can be an amazing tool to elevate your brand, book dream weddings, and position yourself as a floral design expert. Just make sure they’re strategic, inspiring, and financially worth it!

Join the Floral CEO Mastermind & Level Up Your Business

💡 Need guidance, strategy, and a network of florists who support each other? The Floral CEO Mastermind is where you’ll get expert coaching, business accountability, and industry insights to grow your business with confidence.

🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or book a quick chat to see if it’s right for you!

🎧 Listen now, take action, and start planning your next high-impact styled shoot! 🎧

Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right?

In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you!

💡 Rejection isn’t the end—it’s a redirection to something better. Let’s turn losses into lessons and opportunities!

Key Takeaways: How to Handle Client Rejection & Keep Moving Forward

1. If You’re Closing 100% of Your Leads, You Might Have a Problem

🔹 Not every client is the right fit—and that’s a GOOD thing.
🔹 If you’re booking everyone who inquires, you’re probably too cheap or too accommodating.
🔹 A healthy closing rate is 60-75%—if you never hear “no,” it’s time to raise your prices.

🌿 Action Step: Instead of chasing every single inquiry, focus on attracting the RIGHT clients who value your expertise.

2. Always Ask WHY You Lost the Booking

🔹 When a client chooses another florist, don’t just move on—get feedback!
🔹 Send a simple email:
"Thank you for letting me know! As a small business owner, I’m always looking to improve. Would you mind sharing why you went in a different direction?"
🔹 90% of the time, people will reply—and their feedback is GOLD for refining your process.

🌿 Action Step: Start tracking reasons for lost bookings in a spreadsheet to spot trends and improve your strategy.

3. Take Feedback, But Don’t Take It Personally

🔹 Sometimes, it’s just a style mismatch or location preference—not a flaw in your business.
🔹 If multiple clients mention pricing, response time, or a specific service gap, that’s a sign to improve your process.
🔹 If someone chooses a cheaper florist, let them go—you don’t want price shoppers anyway!

🌿 Action Step: Instead of dwelling on rejection, use it as a learning tool to refine your offers and attract better clients.

4. Reframe the Loss—A Better Opportunity is Coming

🔹 Losing one client does NOT mean your business is failing!
🔹 Instead of spiraling into self-doubt, remind yourself:
✅ I am amazing at what I do.
✅ My work is valuable, and the right clients will see that.
✅ This “no” is making room for an even better opportunity.

🌿 Action Step: Make a list of all the wins you’ve had recently—bookings, client love, business milestones—to shift your mindset back to abundance.

5. Stay Focused on the Big Picture

🔹 One lost booking doesn’t define your business. Look at the bigger picture—how’s your overall growth?
🔹 A single setback doesn’t erase your wins—you still have amazing clients, a thriving business, and so much ahead.
🔹 If things feel slow, take action:
✔️ Reach out to planners and venues.
✔️ Follow up with past inquiries.
✔️ Optimize your website and social media.

🌿 Action Step: Every "no" frees up your calendar—use that space to network, improve your marketing, and attract higher-quality bookings.

Final Thoughts: Keep Pushing Forward

🚀 Losing a client is not the end—it’s a stepping stone to something greater.

✅ Refuse to take rejection personally.
✅ Seek feedback, but don’t dwell on it.
✅ Trust that a BETTER client is coming.
✅ Keep showing up, marketing, and refining your process.

💡 Your dream bookings are waiting—you just have to keep going!

Join the Floral CEO Mastermind & Take Your Business to the Next Level

🔹 Need support, strategy, and a network of florists who lift each other up? The Floral CEO Mastermind is where you’ll get expert coaching, accountability, and community to grow your business with confidence.

🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind

💬 Still have questions? DM Jen (@thefloralhustle) on Instagram to chat.

🎧 Listen now, take action, and turn rejection into success! 🎧

Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy.

In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you’re serious about getting more done, making real progress in your business, and freeing up time for what truly matters, this is the episode for you!

💡 Take control of your time, energy, and success—starting today!

Key Takeaways: 6 Things That Are Stealing Your Productivity

1. Talking About Other People (52 Minutes a Day!)

🔹 On average, people spend 52 minutes a day talking about others—venting, gossiping, rehashing situations.
🔹 Every minute spent obsessing over things you can’t control is a minute you’re not taking action in your business.
🔹 Instead of worrying about what others are doing, focus on what YOU can do to improve your life and business.

🌿 Action Step: Set a "no gossip" accountability rule with your spouse, friends, or co-workers. If you catch yourself talking about others, redirect to a productive topic.

2. Worrying About Everything (And Doing Nothing)

🔹 Worrying is not problem-solving—it’s a time and energy drain.
🔹 The more you worry, the less energy you have to actually fix the problem.
🔹 Most things we worry about are out of our control—but we can control our reactions and how we move forward.

🌿 Action Step: The next time you catch yourself worrying, place your hand on your heart and repeat:
"I can only control how I feel and how I react."
Then, take one action to move forward instead of staying stuck in the worry loop.

3. Perfectionism (AKA Procrastination in Disguise)

🔹 Are you delaying progress because something isn’t “perfect” yet?
🔹 Not posting on social media, not launching your website, not sending that proposal because it’s not perfect? That’s keeping you stuck.
🔹 Done is better than perfect. No one is judging you as much as you are.

🌿 Action Step: Set a “perfectionist deadline”—give yourself a set time to complete a task, then force yourself to release it. The goal is progress, not perfection.

4. Busy Work (Low-Value Tasks That Don’t Move the Needle)

🔹 Redoing your logo for the 50th time? Tinkering instead of taking action?
🔹 If a task doesn’t directly help you book clients, make money, or grow your business, it’s probably busy work.
🔹 Many florists hide in busy work because it feels productive, but it’s just an avoidance strategy.

🌿 Action Step: Make a list of your top 3 income-generating activities and focus ONLY on those first each day.

5. Social Media Scrolling (The Ultimate Time-Sucker)

🔹 How much time are you really spending on social media? Probably way more than you realize.
🔹 Platforms are designed to suck you in and keep you scrolling.
🔹 If social media is preventing you from actually getting work done, set limits.

🌿 Action Step: Use a scheduling tool to batch your content ahead of time, then set a 20-minute timer for social media engagement—and stick to it!

6. Spending Time with People Who Drain You

🔹 Your energy is your most valuable resource. The wrong people can drain it faster than anything.
🔹 If someone constantly complains, brings negativity, or takes more than they give, it’s time to set boundaries.
🔹 You do not have to maintain relationships that deplete you—even if they’re family.

🌿 Action Step: Do a "people audit." Ask yourself:
✔️ Who energizes me? Spend MORE time with them.
❌ Who drains me? Limit your exposure.
✔️ Who supports my growth? Find more of these people!

Final Thoughts: Take Back Your Productivity & Power

If you feel overwhelmed and stuck, it might not be because you're doing too little—it might be because you're doing too many of the wrong things.

✅ Audit where your time is actually going.
✅ Cut out distractions & energy drains.
✅ Focus on progress, not perfection.
✅ Be intentional with social media & your relationships.

💡 Ready to take it to the next level?

Join the Floral CEO Mastermind to get expert coaching, business strategy, and a supportive community that helps you stay accountable and productive!

🔥 Spots are limited! DM Jen @thefloralhustle) or book a call to see if it’s right for you.

🎧 Listen now and start reclaiming your time, energy, and productivity! 🎧

Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out of reach? You’re not alone—but before you give up, let’s take a step back and audit what’s really happening.

In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine success, regain your drive, and move forward with confidence.

💡 Your success is inevitable—if you decide it is. Let’s break through the doubt and take action!

Key Takeaways:

1. Audit Your Effort: Are You Truly All In?

🔹 Be honest: Are you expecting full-scale success while putting in half-hearted effort?
🔹 If you’re not getting back to clients, not networking, not showing up consistently—it’s time to course-correct.
🔹 Small delays add up to lost momentum. The question isn’t “Why isn’t this working?”—it’s “Am I doing what it takes to make it work?”

🌿 Action Step: Look at your past 30 days. Where have you been showing up consistently? Where have you been avoiding or delaying action?

2. Check Your Energy: Are You Showing Up Like a Winner?

🔹 Your belief about your business directly impacts your results. Are you acting like success is inevitable, or are you constantly doubting yourself?
🔹 If you bring doom-and-gloom energy to your business, your business will reflect that back.
🔹 The fastest way to shift momentum? Start talking about your business with conviction.

🌿 Action Step: Reframe your self-talk. Replace “This isn’t working” with “This WILL work, and I’m making it happen.”

3. Identify What’s Working, What’s Sort of Working, and What’s Not

🔹 Stop spinning your wheels on strategies that aren’t getting results.
🔹 Step back and analyze: Where are your leads actually coming from? What’s bringing in revenue?
🔹 Focus MORE on what’s working and ditch what isn’t.

🌿 Action Step: Make three lists—What’s working? What’s sort of working? What’s not working? Then, double down on what’s driving results.

4. Surround Yourself with Support & Success-Minded People

🔹 Who is influencing your mindset? Are you surrounded by people who believe in you or people who plant seeds of doubt?
🔹 A strong support system is everything. You need people who remind you that you are capable of greatness.
🔹 The Floral CEO Mastermind exists for exactly this reason—to give florists a space where success is the standard, and support is constant.

🌿 Action Step: Seek out a support network that fuels your growth. If you don’t have one, consider joining a mastermind or business group.

5. Define Your Version of Success

🔹 Success isn’t one-size-fits-all. Your definition of success should align with your lifestyle, goals, and values.
🔹 Maybe it’s hitting $100K, maybe it’s having freedom and flexibility. What does success feel like to you?
🔹 If you don’t define it, you’ll always feel like you’re falling short.

🌿 Action Step: Write down what a “successful” year in business looks like to YOU. (Not what social media says—what YOU actually want!)

Final Thoughts: Success is a Decision—Are You Making It?

If you’re thinking about quitting, I challenge you to do this audit first. You might not need to give up—you might just need a new plan, mindset, and support system.

✨ If you need a space that pushes you forward, join the Floral CEO Mastermind! ✨

📌 What You Get in the Mastermind:
✅ Monthly Business Coaching Calls
✅ Monthly Life Coaching Sessions
✅ Exclusive Access to the Florist Foundations Course
✅ Designer’s Toolbox (recipes, pricing, tutorial videos)
✅ Voxer Group Chat for Daily Support
✅ Monthly Hot Seat Calls for Personalized Coaching
✅ A Community of Florists Who Won’t Let You Quit

🔥 $250/month (3-month minimum to create real momentum!)

📩 Not sure if it’s for you? DM Jen on Instagram @thefloralhustle) or book a quick call!

💡 Your business isn’t over—this is your breakthrough moment. Let’s make 2025 the year everything shifts!

🎧 Listen now and reignite your business with confidence! 🎧

Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential.

In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you’re constantly giving to everyone else and leaving yourself last, this episode is for you.

💡 Want to shift your energy, set better boundaries, and create a business that actually feels good to run? Let’s dive in!

Key Takeaways:

1. Boundaries: You Can’t Build a Business on an Empty Cup

🔹 The way you set (or fail to set) boundaries dictates your success and well-being.
🔹 Saying YES to everything leads to burnout—learn to say NO without guilt.
🔹 Setting work hours, pricing boundaries, and personal limits allows you to run your business without running yourself into the ground.
🔹 If you’re always exhausted, constantly overworked, and feel like people don’t respect your time—it’s time to redefine your boundaries.

🌿 Action Step: Evaluate where you’re overextending yourself and decide on one new boundary you can set today.

2. Relationships: Surround Yourself with the Right People

🔹 The energy of the people around you directly affects your mindset and motivation.
🔹 You need a community that lifts you up, not drains you.
🔹 Whether it’s a supportive partner, a business mentor, or a group of florists who truly get you, relationships are the key to staying inspired.
🔹 Jen shares how the Floral CEO Mastermind has created an empowering, high-level space where florists can learn, grow, and hold each other accountable.

🌿 Action Step: Take inventory of your relationships. Who lifts you up? Who drains you? Start spending more time with those who energize you.

3. Prioritizing Yourself: The Ultimate Business Strategy

🔹 If YOU aren’t functioning at your best, your business won’t either.
🔹 Taking care of yourself is not a luxury—it’s a business necessity.
🔹 Sleep, hydration, movement, and even things like therapy, life coaching, or making time for hobbies help you show up stronger.
🔹 If you feel guilty about self-care, remember: a healthier YOU means a healthier business.

🌿 Action Step: Schedule one thing this week that is just for you—a massage, a long walk, a workout, a meal you love. Block the time and don’t cancel.

Final Thoughts: You Deserve to Thrive

If you want to build a profitable, sustainable, and fulfilling floral business, you can’t ignore your well-being. You don’t have to be exhausted, overwhelmed, or doing this alone.

✨ If you’re ready for support, strategy, and a community that fuels you, join the Floral CEO Mastermind! ✨

📌 What You Get in the Mastermind:
✅ Monthly Business Coaching Calls
✅ Monthly Life Coaching Sessions
✅ Exclusive Access to the Florist Foundations Course (pricing guides, templates & more!)
✅ The Designer’s Toolbox (recipes, pricing, tutorial videos)
✅ Voxer Group Chat for 24/7 Support
✅ Monthly Hot Seat Calls for Personalized Coaching
✅ A Network of Florists Who Are Committed to Growing & Supporting Each Other

🔥 $250/month (3-month minimum for real results!)

📩 Want to chat first? DM Jen on Instagram @thefloralhustle) or book a 15-minute discovery call!

💡 Your dream business starts with YOU—so take care of yourself. Thank you for listening, flower friend! 🌸

🎧 Listen now and start prioritizing YOU! 🎧

Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0, a transformational program for florists looking to build a profitable and sustainable business.

With expert coaching, deep community support, and monthly business + life coaching sessions, this mastermind is designed to help florists level up—whether you’re struggling with pricing, overwhelmed with managing it all, or just looking for a network of like-minded floral entrepreneurs.

💡 If you’re ready to break the cycle of burnout, set real goals, and step into the next level of success, this episode is for you!

Key Takeaways:

1. Why Community is Essential for Growth

• Running a business alone can feel isolating—having a network of like-minded florists creates motivation and momentum.
• Many florists feel stuck, overwhelmed, or unsure how to scale. Having a group that supports you changes the game.
• The Floral CEO Mastermind is a safe space for collaboration, learning, and sharing experiences—from installations to business struggles.

2. The Power of Accountability in Achieving Success

• Florists often start strong and lose momentum—without accountability, goals can fall through.
• Members receive a goal-planning sheet each month and weekly check-ins to stay on track.
• Studies show you are 95% more likely to achieve your goals when you have accountability!

3. Strategic Business Planning Over “Winging It”

• Many florists underprice, overbook, and aren’t making a sustainable profit—this mastermind teaches pricing for profit, not just for bookings.
• You’ll learn repeatable systems, smarter marketing strategies, and efficient workflows to maximize revenue and create a business that works for YOU.
• Instagram is not the only way to grow your floral business. Learn a holistic marketing strategy that brings consistent clients.

4. What’s New in the Floral CEO Mastermind 2.0?

✨ Monthly Business Training Calls – Learn high-impact strategies to scale your business.
✨ Monthly Life Coaching Sessions – Get mindset and productivity coaching to eliminate overwhelm.
✨ Access to the Florist Foundations Course – A $1,000 value! Includes pricing guides, templates, and tutorials.
✨ Designer’s Toolbox – Floral recipes, pricing guides, and tutorial videos.
✨ Discounts on Workshops & Coaching Calls – Get 50% off additional 1:1 coaching with Jen.
✨ Voxer Group Access – Daily support, Q&A, and community in a 24/7 group chat.
✨ Monthly Hot Seat Calls – Get direct coaching on your specific business challenges.

Who is This Mastermind For?

🌸 Florists who feel overwhelmed and need structure & support.
🌸 Floral business owners who want to book higher-paying weddings.
🌸 Moms balancing business and family who need strategies that WORK.
🌸 Side-hustle florists who want to go full-time.
🌸 Anyone tired of spinning their wheels and ready to take action.

What Members are Saying:

💬 "Joining the Floral CEO Mastermind was the best decision I made for my business. I've grown not just in my revenue, but in confidence. Jen's support and community have changed everything!" – Rachel

💬 "This mastermind is more than business coaching. It’s a mindset shift, a strategy overhaul, and a community that keeps you accountable. My systems, pricing, and profit margins have transformed!" – Jewel

Join the Floral CEO Mastermind Today!

🔥 $250/month (3-month minimum commitment to ensure real growth!)
🔥 Spots are limited to keep the group engaged and personalized.

📌 Sign up at http://TheFloralHustle.com/mastermind

🌿 Still have questions?
Send Jen a DM on Instagram (@thefloralhustle) or book a 15-minute chat to see if this is right for you!

Final Thoughts:

💡 Success doesn’t happen alone. If you’re serious about scaling your floral business and want expert guidance, accountability, and a network of florists who lift each other up, this mastermind is for you.

✨ Your 2025 can be different—but you have to take action! ✨

🎧 Thank you for listening, flower friend! Have an amazing flower-filled day! 🌿

Episode Summary:
Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clients.

You’ll learn how to position yourself in the industry, build relationships with planners and venues, leverage your personal network, and create marketing strategies that keep your business top of mind for potential customers. If you want consistent bookings and predictable growth, this episode is a must-listen!

Key Takeaways:

1. Understanding the Wedding Sales Funnel

• Newly engaged couples start at the top of the funnel with major decisions: date, venue, and photographer.
• Florists come in after those big decisions, so networking with planners, venues, and photographers is key.
• Being the florist that industry professionals recommend is how you fill your funnel with ideal clients.

2. Build Strong Vendor Relationships

• Connect with wedding planners, venues, and photographers—they’re the ones referring clients before they reach you.
• Stay top of mind by consistently engaging with vendors, attending networking events, and offering referrals.
• If you send business to a planner, they’re more likely to return the favor!

3. Filling Funnels for Different Floral Niches

• Weddings: Network with planners, venues, and photographers to become their go-to florist.
• Everyday Deliveries: Focus on SEO and website optimization to rank higher in searches.
• Corporate Events: Connect with hotels, event planners, and corporate venues for repeat business.

4. Your Personal Network is a Goldmine

• Does everyone you know, know what you do? If not, you’re missing opportunities!
• Regularly post on your personal social media (Facebook & Instagram) about your floral business.
• Example posts:
  • “Here are my Valentine’s Day specials!”
  • “Loved creating this stunning bouquet for a wedding last weekend!”
  • “Excited to be featured in [XYZ Bridal Magazine]!”
• People want to support you, but they need reminders that you’re in business!

5. The Power of Value-Driven Marketing

• Always ask: “Is this content helping fill my funnel?”
• Provide value—educate, inspire, and showcase your expertise in floral design.
• When people trust your knowledge and skill, they’ll choose you over the competition.

6. Consistency is the Secret to Success

• Marketing and networking should be consistent, not seasonal.
• Regularly post, engage, attend events, and build relationships to stay relevant.
• If you’re not showing up, someone else will take your spot!

Action Steps to Fill Your Funnel & Get More Clients:

✅ Network with Industry Professionals:

• Connect with wedding planners, venues, photographers, and corporate event managers.
• Send referrals to vendors and build genuine relationships.

✅ Leverage Your Personal Network:

• Post quarterly updates on your personal Facebook & Instagram about your business.
• Remind friends & family that they can support you by referring clients.

✅ Optimize Your Marketing & SEO:

• If you do daily deliveries, invest in SEO to appear in local searches.
• Ensure your website is easy to navigate, professional, and reflects your pricing.

✅ Create Value-Driven Content:

• Focus on showcasing your expertise to attract dream clients.
• Share behind-the-scenes, testimonials, and floral education to build trust.

✅ Stay Consistent in Networking & Marketing:

• Attend industry events, follow up with vendors, and stay engaged year-round.
• Filling your funnel is an ongoing process—make it a priority!

Resources & Links:

🌸 Join the Floral CEO Mastermind – Get mentorship, strategy, and accountability to grow your floral business.
👉 http://TheFloralHustle.com/mastermind

📌 Follow Jen on Instagram – DM her your biggest takeaway from this episode!
👉 @‌TheFloralHustle

Final Thoughts:

💡 Your business success starts with filling your funnel. The more people who know about you, the more clients you’ll attract. Be consistent, build relationships, and position yourself as the go-to florist in your market!

🎧 Thank you for listening, flower friend! Have an amazing flower-filled week! 🌿

4o

Episode Summary:
In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable.

If you’ve ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep into how shifting your mindset—from hoping success happens to knowing it's inevitable—can completely change the trajectory of your life and business.

She also breaks down the power of consistency, why so many florists fail to reach their full potential, and how you can start building the habits that will make success unavoidable.

Key Takeaways:

1. The Mindset Shift: Success is Inevitable

• Instead of hoping success happens, decide that it’s inevitable.
• We’ve been programmed to fear success, to think it’s "too hard" or "too risky"—but that belief is holding you back.
• Stop waiting for permission, stop doubting, and start believing in your own ability to make things happen.

2. Ditching the "Hard Work = Success" Mentality

• Growing up, Jen saw two extremes: her mom working relentlessly and her dad avoiding work entirely.
• She had to unlearn the belief that success only comes through struggle and exhaustion.
• Yes, success takes effort—but it should feel aligned and rewarding, not draining and overwhelming.

3. Overcoming Fear-Based Thinking

• Many florists hesitate to grow because of fear of failure, financial insecurity, or stepping out of their comfort zone.
• The reality? Fear isn’t an indicator of failure—it’s proof that you're stepping into something bigger.

4. The Power of Consistency: The Key to Making Success Inevitable

• "I am inevitably consistent."
• Success isn’t about random bursts of effort—it’s about showing up every single day, no matter what.
• Jen’s consistency in her podcast, social media, coaching, fitness, and business growth is what keeps her momentum strong.
• If you're not seeing results, ask yourself: "Am I putting in the work consistently?"

5. Are You Putting in 100K Effort?

• Many florists say they want a six-figure business, but are they putting in six-figure effort?
• You can’t expect to make $100K if you’re only working 10 hours a week and avoiding marketing, networking, or refining your craft.
• Success requires showing up, taking action, and committing to the long-term process.

Action Steps to Make Your Success Inevitable:

✅ Shift Your Mindset: Start telling yourself every day that success is inevitable. Post it on your mirror, make it your phone wallpaper—make it your reality.

✅ Audit Your Consistency: Where are you showing up consistently? Where are you dropping the ball?

✅ Commit to Aligned Action: Stop hoping success happens and start taking action that aligns with your goals every single day.

✅ Eliminate the Excuses: If you feel stuck, ask yourself—are you actually putting in the effort required to see results?

✅ Surround Yourself with Growth-Minded People: If you need guidance, accountability, and expert mentorship, consider The Floral CEO Mastermind to accelerate your success.

Resources & Links:

🌿 Join the Floral CEO Mastermind – Get coaching, accountability, and all the tools to make your floral business thrive.
👉 http://TheFloralHustle.com/mastermind

📌 Follow Jen on Instagram – DM her your biggest takeaway from this episode!
👉 @‌TheFloralHustle

Final Reminder:

💡 Your success is inevitable. The only thing standing in your way is consistency and belief. Start showing up today, and watch everything change.

🎧 Thank you for listening, flower friend! Have an amazing flower-filled week! 🌸

Episode Summary:
In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).

Whether you're new to floristry or refining your sales strategy, this episode is packed with actionable insights to help you book more weddings with ease and avoid time-wasting inquiries.

Key Takeaways:

1. The Role of Consultations in Booking High-Value Clients

• Consultations aren’t just about selling—they’re about ensuring a great fit between you and the couple.
• Use this time to build trust, establish expertise, and set expectations—so you book weddings you actually want to work on.
• The right consultation eliminates price shoppers and attracts clients who value your work.

2. Should You Require a Consultation?

• Some florists rely on forms and email communication only, skipping consultations entirely.
• Jen believes in a more personalized approach—especially for high-end, custom floral designs.
• Consultations allow you to connect with couples, understand their vision, and ensure they align with your pricing and style.

3. The Pre-Consultation Process: Qualifying the Lead

• Jen doesn’t meet with everyone—she first screens inquiries to determine if they are a good fit.
• Her inquiry form only asks 7 key questions, including wedding date, venue, budget, and design inspiration.
• She sends a brochure with pricing guidance before scheduling a consultation to ensure transparency.

4. Setting Up & Structuring the Consultation

• Use a scheduling tool like Calendly to avoid back-and-forth emails.
• Jen hosts 95% of consultations on Zoom for a face-to-face experience without the travel time.
• She starts by building rapport—asking about the venue, couple’s story, and unique details.

5. Breaking Down the Consultation Process

✅ Personal Flowers: Start with the bride’s bouquet and work through the wedding party.
✅ Ceremony Flowers: Ask about arches, aisle decor, and any additional floral needs.
✅ Reception: Determine table count, centerpiece styles, and head table florals (long table garlands, installations, etc.).
✅ Color & Flower Selection: Save this for the end to avoid clients getting hyper-focused on specifics too early.
✅ Venue Expertise: If you’ve worked at their venue before, position yourself as an expert—this builds trust!
✅ Closing the Consultation: Recap the discussion, set expectations, and explain next steps for booking.

6. Positioning Yourself as the Expert

• Throughout the conversation, drop cues that reinforce your experience (e.g., “I’ve done dozens of weddings at this venue.”).
• If the couple has a Pinterest board full of conflicting styles, help them refine their vision rather than executing exactly what they’ve pinned.
• Emphasize flexibility with floral selections—avoid promising specific blooms to reduce risk and increase creative freedom.

7. Closing the Sale: The Proposal & Booking Process

• Jen does provide proposals (some educators discourage this, but she believes in transparency).
• She does NOT send a contract until the client confirms they are moving forward.
• She places a 7-day soft hold on the date to encourage quick decision-making.
• Uses follow-up emails strategically to nudge couples toward booking.

Jen’s Golden Rule:

💡 "I don’t chase—I attract!" Instead of chasing leads, focus on positioning yourself as the trusted expert so that the right clients come to you.

Actionable Steps for Florists:

✅ Review your inquiry process—are you pre-qualifying leads before consultations?
✅ Structure your consultation flow—cover the key details without overwhelming the client.
✅ Clearly communicate your pricing early to avoid misalignment.
✅ Practice positioning yourself as an expert in your market and niche.
✅ Set clear next steps at the end of each consultation to close sales more efficiently.

Resources Mentioned in This Episode:

• Calendly (Free & paid scheduling tool)
• Floral CEO Mastermind (Includes the full Floral Foundations Course for wedding florists!)
• Jen’s Pricing Guide & Proposal Templates (Available inside the Mastermind)

📌 Want to streamline your wedding consultations and book more dream clients?
Join The Floral CEO Mastermind—where you'll get access to Jen’s full step-by-step process, templates, and live coaching!

👉 Learn more at http://TheFloralHustle.com/mastermind

Join the Conversation!

💬 What’s your biggest struggle with wedding consultations? Send Jen a DM on Instagram @‌TheFloralHustle and let her know!

🌸 Thank you for listening, flower friend! Have an amazing flower-filled day!