In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.

Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

📌 In This Episode, You’ll Learn:

• Why Instagram is a long game (and why that’s okay)
• How to stop letting imposter syndrome run your social media strategy
• What content pillars are and how to use them
• How to build trust and likability with potential clients
• The difference between consuming and creating on Instagram
• Tactical ways to book weddings directly through IG
• How to use tags, stories, and DMs to build vendor relationships
• Why strategic engagement is key—and how to do it in just 10 minutes a day
• Jen’s personal Instagram rituals that actually move the needle

💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social

🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."

📲 Let’s Connect:
Follow Jen on Instagram @‌thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on!