The Floral CEO

Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)


Listen Later

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.

You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.

🧰 In This Episode, Jen Covers:
✔️ How to reframe pricing convos so clients feel supported (not blindsided)
✔️ A step-by-step script to handle unrealistic expectations with kindness
✔️ How to use phrases like “value-based blooms” to educate without overwhelming
✔️ The power of setting pricing anchors early using your brochure
✔️ When to ask: “Is your floral vision or your budget more important?”
✔️ How to channel creative thinking with airy design, pin frogs, and substitutions
✔️ Why your energy during the consult can make or break the sale
✔️ How to avoid fueling fear about tariffs—and instead build trust with humor + honesty

🌼 Flower Hustle Wisdom:
✨ “You’re not here to be an asshole. You’re here to educate.”
✨ “Don’t say cheap—say value-based.”
✨ “Choose peace. Choose to be a solution provider.”
✨ “Enthusiasm and excitement can overcome pricing objections.”

  • 🌸 Join the Floral CEO Mastermind: thefloralhustle.com/mastermind

💬 Connect with Jen:
📸 Instagram: @‌thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Subscribe & Leave a Review to help more florists grow their dream biz!

...more
View all episodesView all episodes
Download on the App Store

The Floral CEOBy Jeni Becht

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

36 ratings


More shows like The Floral CEO

View all
Botanical Brouhaha Podcast by Amy McGee

Botanical Brouhaha Podcast

117 Listeners

Mornings with Mayesh by Yvonne Ashton

Mornings with Mayesh

12 Listeners

The Flower Podcast by Scott Shepherd, Host and Flower Educator

The Flower Podcast

243 Listeners

Thrive Podcast for Florists by Kathleen Drennan

Thrive Podcast for Florists

47 Listeners

The Cut Flower Podcast by Roz Chandler

The Cut Flower Podcast

24 Listeners

Field and Garden with Lisa Mason Ziegler by Lisa Mason Ziegler

Field and Garden with Lisa Mason Ziegler

388 Listeners

The Business & Pleasure of Flowers by Vonda LaFever & Lori Wilson

The Business & Pleasure of Flowers

33 Listeners

The Hotel Florist by Franceska McCaughan

The Hotel Florist

20 Listeners

The Aligned Florist Podcast by Sarah Wahhab

The Aligned Florist Podcast

24 Listeners

The Dirt on Flowers by Shannon Allen and Lyndsay Biehl

The Dirt on Flowers

333 Listeners

Seed Talk with Lisa & Layne by Lisa Mason Ziegler & Layne Angelo

Seed Talk with Lisa & Layne

153 Listeners

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners by Jennifer Gulizia of The Flowering Farmhouse

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners

89 Listeners

Six Figure Flower Farming by Jenny Marks

Six Figure Flower Farming

161 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

Floral Shop Podcast by Ziv Raviv

Floral Shop Podcast

0 Listeners