The Floral CEO

Chipping Away at Your To-Do List: How to Prioritize What Matters Most


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This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.

Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.

🌟 What You’ll Learn:

  • How to prioritize your time for maximum impact
  • Jen’s real-life “hierarchy of tasks” to avoid overwhelm
  • The importance of rest—and why it is productive
  • How to create mental wins with systems like Trello
  • Tips for batching your time and using “theme days”
  • How to shift your mindset from perfection to progress
  • Why you must take care of yourself first
  • A behind-the-scenes peek at Jen’s own week (it’s A LOT!)

🧠 Mindset Reminder:
Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.

🌸 Want More Support?
Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.
👉 http://thefloralhustle.com/mastermind
or DM Jen @‌thefloralhustle on Instagram to learn more!

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The Floral CEOBy Jeni Becht

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