Now be honest with me... What is the first thing you think about when you hear game design?

Badges, points, rewards? Gamification? Minecraft?

Well, in this weeks episode you're going to hear a completely different story.

Together with Andy Morales I explore how game dynamics can be used in the word of service design.

It's quite amazing that this topic hasn't been covered on the Show before as there are so many parallels between games and service, really!

Andy gives some great examples of how game design can for instance be used to prototype interactions on a small scale before going large. But there's much much more.

Yes, as service designers we borrow a lot of tools and methods from other disciples.

And after this conversation with Andy I'm 100% convinced that game design should be part of our vocabulary as well.

I highly recommend this episode if you're interested in designing better -and more playful- services!

--- [ GUIDE ] -—

00:00 Welcome to episode 122

04:45 Who is Andy

05:35 60 second rapid fire

08:00 The journey into game design

12:30 Role of game design in society

17:30 What is the potential of bringing more game design into service design

20:30 An application of game design in a service context

27:00 Open gameplay in services

36:00 Gaining mastery through satisfying loops

43:00 Play is good for business

47:00 Your first step into game design

49:00 The big lessons

52:00 Final thoughts

53:45 Get in touch with Andy

--- [ LINKS ] ---

- http://andreamoralescoto.com

- https://twitter.com/mentapurpura

- https://www.linkedin.com/in/andreasmorales/

- https://www.latinxswhodesign.com/people/andrea-andy-morales-coto

- https://www.latinasintech.org/spotlight-andy-morales-coto-from-mongodb/

- https://www.projecthorseshoe.com/

--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---

Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.

https://servicedesignshow.com/free-course