Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

How to Attract More Families Without Feeling Salesy

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Feeling uncomfortable about promoting your childcare program? You’re not alone! Many providers struggle with “selling” themselves, but the secret is simple: focus on sharing value instead of selling. In this episode, we’ll break down exactly how to do this with practical, actionable tips.

Key Takeaways:

  1. Shift the Focus to Value
    • Parents are looking for trust, not a sales pitch. Share what makes your childcare program unique and valuable.
    • 3 Simple Ways to Share Value:
      • Post about educational activities: Showcase engaging moments that highlight what children will learn and experience.
      • Share parent testimonials: Let your happy families speak for you! Testimonials build trust and credibility.
      • Highlight staff achievements: Celebrate your team’s expertise to reassure parents their children are in capable hands.
      • Why This Works:
        • Authentic content builds trust and connection with families. When you showcase your program’s strengths, parents see the real value you provide without feeling “sold to.”

          • Join our Skool community : https://www.skool.com/childcaremarketing/about


          This week, post one story highlighting the value of your childcare program! It could be a fun activity, a parent testimonial, or a staff highlight. See how families respond and build from there.

           

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          Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare AdvertisingBy Christina Rizakos
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