In this episode, we dive into the power of word-of-mouth marketing and how you can turn your satisfied parents into free advertisers for your daycare. We’ll discuss how to build trust, leverage social media, request testimonials, and host events that encourage parents to share their positive experiences. If you’re looking for practical ways to increase your daycare enrollment without feeling salesy, this episode is for you!

Key Points:

1. The importance of building trust with parents
2. How to leverage social media for authentic promotion
3. Asking for testimonials and referrals from happy parents
4. Creating a community through events and engagement
5. Showing appreciation to parents who share your daycare's success
6. Real-life parent stories as powerful marketing tools

Need help? Join our Skool community: https://www.skool.com/childcaremarketing/about

If you’re ready to attract more families and increase your daycare’s enrollment, implement these strategies today. Don’t forget to leave us a review and share your feedback with us on social media!

Social media is a powerful tool for childcare providers, but coming up with fresh post ideas can be challenging. In this episode, we’ll share a simple posting framework to help you stay consistent and engaging online. Learn how to connect with families, showcase your daycare’s unique qualities, and stand out from competitors with these easy, actionable tips.

Key Points Covered:

1. The Struggle of Staying Consistent
- Why many childcare providers run out of social media ideas.
- The importance of posting regularly to attract and retain families.

2. The 3-Post Weekly Framework

- Monday: Share a parenting tip (e.g., bedtime routines or healthy snack ideas).
Example: "Struggling with bedtime battles? Try this simple 3-step routine to help your child wind down."

- Wednesday: Post a fun photo or video of children learning (with permission).
Example: A picture of kids painting with the caption: "Today, our little artists explored their creativity with watercolors! 🎨"

- Friday: Highlight something unique about your daycare.
Example: A post showcasing your outdoor play area or a special event like Pajama Day.

3. Real-Life Examples

Parenting Tip: "5 easy, healthy snacks your toddler will love! 🍎"
Learning Highlight: "This week, we explored science by making fizzy volcanoes — the kids loved it!"

4. Unique Feature: "Our certified teachers bring over 10 years of experience to our classrooms. We’re proud to offer a nurturing and professional environment!"

5. Tips for Staying Inspired

- Repurpose content: Use past events, testimonials, or educational moments.
- Use a scheduling tool to plan posts in advance.

Join a community like ours to access ready-to-use captions and post ideas.

Call-to-Action: Join our Skool community to get daily social media ideas and captions sent straight to you. It’s the easiest way to stay consistent and attract more families to your childcare program! Join here.

Feeling uncomfortable about promoting your childcare program? You’re not alone! Many providers struggle with “selling” themselves, but the secret is simple: focus on sharing value instead of selling. In this episode, we’ll break down exactly how to do this with practical, actionable tips.

Key Takeaways:

Join our Skool community : https://www.skool.com/childcaremarketing/about

This week, post one story highlighting the value of your childcare program! It could be a fun activity, a parent testimonial, or a staff highlight. See how families respond and build from there.

In this episode I answer a listeners question concerning Facebook ads...

I am opening up my private Done-For-You coaching services and taking on new clients. Please reach out to me for more details: [email protected]

Join our Skool community : https://www.skool.com/childcaremarketing/about

As 2024 comes to a close, let’s reflect on the wins, challenges, and lessons learned in childcare marketing this year. Whether you run a home daycare or a childcare center, I’m here to share how we’ve helped providers like you grow their enrollment, optimize their online presence, and master social media strategies.

In 2025, I’m doubling down on helping daycare owners increase enrollment, boost their visibility, and build thriving childcare businesses. Join me as I outline the tools, resources, and community support we’re offering through The Childcare Business Growth Hub on Skool.

Listen in to hear:

Ready to take your childcare marketing to the next level? Join my free Skool community today and get access to exclusive resources and a supportive network of childcare providers. https://www.skool.com/childcaremarketing/about

Are you relying solely on Facebook to market your childcare business? If so, you might be missing out on families who are looking for exactly what you offer.

In today’s episode, we’re uncovering why Facebook isn’t enough and how you can expand your reach.

Segment 1: The Facebook Limitation Overview of how Facebook works and its limitations (e.g., algorithms, limited reach without paid ads). Discuss real-world scenarios: “Have you ever wondered why only a handful of parents like your posts? It’s not you—it’s the algorithm.”

Segment 2: The Missed Opportunities Explain why Instagram, Pinterest, and Google are crucial for reaching today’s parents. Share a statistic or anecdote about how parents search for childcare across platforms.

Segment 3: Actionable Solutions Instagram: Tips for posting photos/videos of daycare activities and using local hashtags.

Website Optimization: Emphasize having clear contact info, booking options, and local SEO keywords.

Google Reviews: How reviews boost trust and visibility.

Pinterest: A quick win with boards showcasing crafts or parenting tips.

You don’t have to be everywhere all at once. Start with one new platform this month. Maybe it’s Instagram or even just updating your website. Small steps lead to big changes.

Want to dive deeper into marketing strategies? join our SKOOL community : https://www.skool.com/childcaremarketing/about

 In this episode, we tackle a common challenge for childcare providers: crafting effective social media posts. If you feel overwhelmed by online marketing, this episode is for you.

Learn simple, actionable steps to create posts that connect with parents, build trust, and grow your childcare business. Whether you're new to social media or looking to improve your strategy, this episode provides clear guidance to make your efforts count.

What You'll Learn: Why social media is a powerful tool for childcare businesses.

Key Takeaways:

Action Steps: Define your goal for each social media post.

Plan your next week’s posts using the tips shared in this episode.

Experiment with a new format (like photos, videos, or Reels) and track the results.

Visit our website: https://www.childcarebusinessmarketing.com/

Join our Skool community where you'll never worry about what to post ever again! https://www.skool.com/childcaremarketing/about

Subscribe to our podcast for weekly tips to grow your childcare business.

Loved this episode? Share it with other childcare providers who might need help with their social media marketing.

Don’t forget to leave a review and let us know what topics you'd like us to cover next!

Blessings-Christina

Welcome listeners! In today’s episode, we’ll discuss the importance of mindset when it comes to advertising your childcare business on social media.

Segments:

 Takeaway: Marketing takes time, patience, and persistence. Focus on the journey and the connections you build along the way.

Join our SKOOL community for daily marketing tips and support!

https://www.skool.com/childcaremarketing/about

In this episode we discuss the latest trends in childcare marketing and business operations/

I offer practical advice for

If you need help with your social media marketing join our Skool community by clicking here: https://www.skool.com/childcaremarketing/about

Looking to boost your daycare’s enrollment in 2025? In this episode, I share actionable marketing tips, including optimizing your Google Business Profile, creating engaging social media content and running targeted ads to reach local parents.

Key Points:

1. Google Business Profile – Why it’s crucial for local search visibility and how to optimize it.

2. Social Media Strategy – Using Instagram, Facebook, and TikTok to engage with parents.

3. Targeted Ads – How Facebook and Instagram ads can reach the right parents.

👉 Learn more by reading the full blog: https://www.childcarebusinessmarketing.com/blog/daycare-marketing-tips-2025

👍 Like and subscribe for more childcare marketing tips!