Feeling uncomfortable about promoting your childcare program? You’re not alone! Many providers struggle with “selling” themselves, but the secret is simple: focus on sharing value instead of selling. In this episode, we’ll break down exactly how to do this with practical, actionable tips.

Key Takeaways:

Join our Skool community : https://www.skool.com/childcaremarketing/about

This week, post one story highlighting the value of your childcare program! It could be a fun activity, a parent testimonial, or a staff highlight. See how families respond and build from there.

In this episode I answer a listeners question concerning Facebook ads...

I am opening up my private Done-For-You coaching services and taking on new clients. Please reach out to me for more details: [email protected]

As 2024 comes to a close, let’s reflect on the wins, challenges, and lessons learned in childcare marketing this year. Whether you run a home daycare or a childcare center, I’m here to share how we’ve helped providers like you grow their enrollment, optimize their online presence, and master social media strategies.

In 2025, I’m doubling down on helping daycare owners increase enrollment, boost their visibility, and build thriving childcare businesses. Join me as I outline the tools, resources, and community support we’re offering through The Childcare Business Growth Hub on Skool.

Listen in to hear:

Ready to take your childcare marketing to the next level? Join my free Skool community today and get access to exclusive resources and a supportive network of childcare providers. https://www.skool.com/childcaremarketing/about

Are you relying solely on Facebook to market your childcare business? If so, you might be missing out on families who are looking for exactly what you offer.

In today’s episode, we’re uncovering why Facebook isn’t enough and how you can expand your reach.

Segment 1: The Facebook Limitation Overview of how Facebook works and its limitations (e.g., algorithms, limited reach without paid ads). Discuss real-world scenarios: “Have you ever wondered why only a handful of parents like your posts? It’s not you—it’s the algorithm.”

Segment 2: The Missed Opportunities Explain why Instagram, Pinterest, and Google are crucial for reaching today’s parents. Share a statistic or anecdote about how parents search for childcare across platforms.

Segment 3: Actionable Solutions Instagram: Tips for posting photos/videos of daycare activities and using local hashtags.

Website Optimization: Emphasize having clear contact info, booking options, and local SEO keywords.

Google Reviews: How reviews boost trust and visibility.

Pinterest: A quick win with boards showcasing crafts or parenting tips.

You don’t have to be everywhere all at once. Start with one new platform this month. Maybe it’s Instagram or even just updating your website. Small steps lead to big changes.

Want to dive deeper into marketing strategies? join our SKOOL community : https://www.skool.com/childcaremarketing/about

 In this episode, we tackle a common challenge for childcare providers: crafting effective social media posts. If you feel overwhelmed by online marketing, this episode is for you.

Learn simple, actionable steps to create posts that connect with parents, build trust, and grow your childcare business. Whether you're new to social media or looking to improve your strategy, this episode provides clear guidance to make your efforts count.

What You'll Learn: Why social media is a powerful tool for childcare businesses.

Key Takeaways:

Action Steps: Define your goal for each social media post.

Plan your next week’s posts using the tips shared in this episode.

Experiment with a new format (like photos, videos, or Reels) and track the results.

Visit our website: https://www.childcarebusinessmarketing.com/

Join our Skool community where you'll never worry about what to post ever again! https://www.skool.com/childcaremarketing/about

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Loved this episode? Share it with other childcare providers who might need help with their social media marketing.

Don’t forget to leave a review and let us know what topics you'd like us to cover next!

Blessings-Christina

Welcome listeners! In today’s episode, we’ll discuss the importance of mindset when it comes to advertising your childcare business on social media.

Segments:

 Takeaway: Marketing takes time, patience, and persistence. Focus on the journey and the connections you build along the way.

Join our SKOOL community for daily marketing tips and support!

https://www.skool.com/childcaremarketing/about

In this episode we discuss the latest trends in childcare marketing and business operations/

I offer practical advice for

If you need help with your social media marketing join our Skool community by clicking here: https://www.skool.com/childcaremarketing/about

Looking to boost your daycare’s enrollment in 2025? In this episode, I share actionable marketing tips, including optimizing your Google Business Profile, creating engaging social media content and running targeted ads to reach local parents.

Key Points:

1. Google Business Profile – Why it’s crucial for local search visibility and how to optimize it.

2. Social Media Strategy – Using Instagram, Facebook, and TikTok to engage with parents.

3. Targeted Ads – How Facebook and Instagram ads can reach the right parents.

👉 Learn more by reading the full blog: https://www.childcarebusinessmarketing.com/blog/daycare-marketing-tips-2025

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Instagram remains a vital tool for promoting your childcare business in 2025.

Today, we’ll break down the best ways to use Reels, Stories, ads, and influencer collaborations to connect with local parents and grow your enrollment.

Segments:

1. Instagram Reels & Stories – Why video content will dominate in 2025 and how to use it effectively.

2. Targeted Ads – How to set up Instagram ads that reach parents in your area.

3. Local Influencer Partnerships – Why collaborating with influencers can increase trust and visibility.

4. Engaging & Building Trust – How engaging with followers helps you rise in the algorithm and attract more families.

 For more Instagram strategies that can help your childcare center thrive, read the full blog: >>Blog 

Join our SKOOL community : https://www.skool.com/childcare-business-growth-hub-5799/about

Looking to advertise your daycare or preschool online?

In this video, we break down the top digital marketing strategies for childcare providers in 2025, from website optimization and social media marketing to creating Facebook ads and more! Key Points:

1. Optimize Your Website for Local SEO – Attract parents searching for daycares in your area.

2. Facebook and Instagram Ads – How to create highly targeted ads to reach local families.

3. Google Business Profile – Why optimizing your Google Business Profile is crucial for local visibility.

4. Email Marketing – Using email to nurture leads and convert inquiries into enrollments.

5. Video Marketing – How to use video content to showcase your daycare and build trust with parents.

👉 Need help marketing? https://www.skool.com/childcare-business-growth-hub-5799/about

👍 Don’t forget to subscribe for more childcare marketing advice!