What really holds entrepreneurs back, and how some turn setbacks into massive success? The secret isn’t hustling harder, but learning to say no and pivot with purpose.

Meet Feras Alhlou, a seasoned entrepreneur, author, and co-founder of Epsilon Technologies, who’s mastered the art of strategic focus. From an unexpected layoff to leading groundbreaking data strategies and selling his company, Feras now dedicates his time to mentoring founders and sharing practical frameworks for building sustainable businesses.

Feras joins host Kevin St. Clergy to reveal lessons on overcoming blind spots, harnessing the power of analytics, and why true growth happens when you stop blind blaming.

In this episode, Kevin and Feras will discuss:

(05:39) How marketing strategies really evolve

(09:01) Why focus matters more than revenue

(11:49) Leadership means giving credit and reflecting

(14:22) The real best time to start a business

(17:46) Why market research is non-negotiable

(20:18) Rethinking expectations and blame

(26:08) Why entrepreneurship takes time and commitment

(29:35) Taking care of your people

(32:01) A transparent profit-sharing strategy

(35:03) How transparency shapes better business decisions

(39:12) Balancing skills while building your network

(41:14) The lifelong journey of learning and mastery

Feras Alhlou has built and sold companies in Silicon Valley and globally, generating $65M in sales and an eight-figure exit. Now a mentor and advisor, he helps entrepreneurs make informed decisions at every stage, from idea to exit, while supporting nonprofits, youth development, and conflict-resilient leadership.

Connect with Feras:

Start Up With Feras on YouTube: https://www.youtube.com/@StartUpWithFeras

Start Up With Feras Website: https://www.startupwithferas.com/ 

Start Up With Feras Newsletter: https://www.startupwithferas.com/black-belt-startup-newsletter/ 

Feras on LinkedIn: https://www.linkedin.com/in/ferasalhlou/ 

Resources Mentioned:

‘Google Analytics Breakthrough’ by Feras Alhlou: https://www.amazon.com/dp/1119144019

‘Good to Great’ by Jim Collins: https://www.amazon.com/dp/0066620996/ 

‘New Happy’ by Stephanie Harrison: https://www.amazon.com/dp/0593541383/ 

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