Branding Matters

How to Avoid These Common Stereotyping Mistakes with Matt Skallerud


Listen Later

Send us a text

My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing.

Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide.

I invited Matt to be a guest on my show to chat about Pink Media. I wanted to learn what they do differently to help brands reach the LGBTQ market. I also wanted to talk about stereotyping and what steps brands can do to avoid it. But most of all, I was curious to hear how Matt became known around the world as "The Accidental Social Media Star” thanks to his popular new online show #ILoveGay Today.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

...more
View all episodesView all episodes
Download on the App Store

Branding MattersBy Branding Badass

  • 5
  • 5
  • 5
  • 5
  • 5

5

36 ratings


More shows like Branding Matters

View all
Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators by Philip VanDusen

Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators

18 Listeners

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

JUST Branding

46 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,574 Listeners

BigDeal by Codie Sanchez

BigDeal

918 Listeners