In this episode of the How To Be A Professional Magician Podcast we ask if you really need to have a website. It used to be essential; but with the dominance of social media platforms is spending money to design and host a website a worthwhile expense?

In this episode we ask why you should "pack small and play big". It's a common phrase that you've no doubt heard, and it is rooted in logic; but is sticking to this rule potentially compromising the show that you can provide? And would adapting the shows let to a better product for the client - and lead to more bookings?

Should send out a regular newsletter? If so, how often, and what should you write in it?

Sending a newsletter is a great way to stay in contact with people, but who do you want to be staying in contact with. Your newsletter mailing list may include prospective clients, industry professionals, past clients.

The main benefit of automation is the potential client gets the information they requested straight away. If someone is looking for a magician and they shortlist you along with some other magicians to contact they will get your information whilst they are still motivated, and may even go ahead with booking you before you even realised you had had an enquiry.

Networking meetings are events were people in different professions get together to explain what they do to other professions; with the view of exchanging business between each other. What the benefits of a networking meeting, and what you should do when you are there and how to prepare before you attend?

What information do you need to have on your business cards, and what shouldn't you have?

A business card is essential for giving out at events and networking. It is important to balance information with design.

How To Be A Professional Magician

Podcast 2: Should You Be a Magician for All Occasions

The tagline of being a "magician for all occasions" is very popular, and at first glance it appears that letting your potential clients know you can be booked for any event would be good, but it's possible this phrase can work against you and cost you bookings.

How To Be A Professional Magician

In this episode we look at logos, and whether you actually need one.

Many magicians (in fact, many companies) will spend a lot of time and money developing a logo, but in this podcast we look at how important having a logo actually is for your magic business.