Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo.

Small departments can get things done when they’re resourced well and have support from the rest of the team. Beth talked with Tracy Dacko, the Marketing Manager for Schöck North America, about delivering results and staying ahead when you’re running things on your own.

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