I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant.

But more importantly — Natalie is right in the thick of it.

She’s not just running the agency — she’s leading ops and sitting in the strategic seat with clients. She’s hands-on, gathering insights, solving real business problems, and applying that knowledge every single day.

That’s one of the biggest reasons I wanted to invite her onto the show.

The perspective she brings — from actually doing the work — is powerful.

Natalie shares the story of a custom dashboard they built at Volume 9. Not just some templated reporting tool — but a fully custom platform, designed from the ground up to help clients log in, check results, and truly understand what’s working. We also unpack all the lessons they learned along the way.

We also dig into a pivotal moment back in 2022 — when Natalie and her team made the bold decision to stop being all things to all clients. They simplified, refocused, and doubled down on the problems they solve best.

That clarity helped them build authority in the right niche — and made them a much easier yes for their right-fit prospects.

There’s so much in this episode that you can take and immediately apply — especially if you’ve been feeling stretched too thin.

Natalie’s insights will help you get clear, get focused — and sell more of what you do best.

What you will learn in this episode: 

• How Natalie developed an agency owner’s mindset by “learning how to sell — and how to be valuable” from the beginning
• Why agencies must focus on the shortest path to client results instead of just racking up deliverables
• The candid story behind Volume 9’s $500K dashboard investment
• Why retention isn’t about fancy tech
• The turning point when Volume 9 stopped being everything for everyone — and how they set boundaries for YES and NO

Resources:

• Website: https://www.v9digital.com/
• LinkedIn Personal: https://www.linkedin.com/in/optimization/
• LinkedIn Business: https://www.linkedin.com/company/volume-9-inc/
• Instagram: https://www.instagram.com/volume_nine/
• Facebook: https://www.facebook.com/volume9inc
• Volume Nine Resources: https://www.v9digital.com/resources/templates/