Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook.

Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad.

It's better to target broad: age, gender, and location.

Always use dynamic creatives, which means giving Facebook's own version of ChatGPT the job of creating the best-performing ads for you.

Resources:

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Chapters:

00:00 What you Need to Know to Beat the Facebook Ad Algorithm

00:16 How to Beat the Facebook Ad Algorithm in 2023

07:34 The Secret to finding the Right Facebook Ad Type for Your Business