October 21, 2025

How to Become a Successful Franchise Owner: Subway Franchisee Chairman Bill Mathis

25 minutes

Thinking about becoming a franchise owner? Bill Mathis, chairman of the National Association of Subway Franchisees and multi-unit operator, knows the recipe for success and he’s sharing it on this episode of THRIVE. Learn why interviewing your franchisor is just as important as being interviewed, how to avoid common pitfalls that sink new franchisees, and Bill's proven strategies for hiring and retaining good employees. From real-time AI tracking systems to building the right partnership with your franchisor, discover what it really takes to succeed in the franchise world.

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Topics include:

00:00 – Episode preview and introduction

01:59 – Bill’s franchisee journey

02:58 – Growing revenue through multiple locations

04:18 – Managing multiple franchise locations

05:41 – Engaging employees during visits

06:23 – Mainting operational skills

08:52 – Hiring and retaining high-performing staff

12:33 – Using AI to incentivize employees

14:54 – Becoming an advocate for franchisees

17:05 – Advice for prospective franchisees

19:25 – Understanding and learning from failures in franchising

21:01 – Diversifying with Caribou Coffee

23:11 – The future of franchising and private equity

24:49 – Wrap up and thank you

DISCLAIMER:

The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

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