In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape.

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Useful Links:

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath Slack Community

If Management is the Only Way Up, We’re All F’d

The Rise of the 10x Content Engineer

Buy Back Your Time

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