As a salesperson, there can be nothing more intimidating than walking into a room full of strangers and kicking off the meeting. Will you connect with them? Are you confident that your product or service is the right fit for them? How will you break the ice?

One great way to break the ice and kick off a sales presentation is with a strong video. A video can work wonders in showing your prospect that you understand his or her problems and are there with solutions. An effective  video is like your wingman — setting you up to look good so you can close the deal. 

Visit https://umault.com/insights/ for full show notes and more thoughts about video, sales, and marketing.

A few resources and videos we discussed in this episode:
"Make the Logo Bigger" song

Office Space - the infamous printer scene

Steve Martin's plumber joke