Podcast Advertising Playbook

How To Build A Better Campaign


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“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?”

On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry Tracy, SVP of Advertising at Podbean. Kerry is a veteran in the media world and has amassed a wealth of knowledge over his career - and today, he’s sharing that with you. 

Tune in to hear Heather and Kerry discuss:

  • Three key components to building a successful ad campaign. 
  • How much of the population *actively* listens to podcasts. 
  • Insights they’ve gained from going from buying to selling. 
  • Mistakes new advertisers should avoid. 
  • ______________________________________

    More of a visual person? Watch this episode on YouTube

    Ready to learn more? Check out our blog for more podcast advertising tips. 

    If you get value from the content, please consider subscribing and leaving a review!

    You can also follow us on social

    Twitter - @truenativemedia

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    YouTube - Heather Osgood

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    Podcast Advertising PlaybookBy Heather Osgood

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