Negotiations Ninja Podcast

How to Build a Business Worth Buying with John Warrillow


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How do you build a business worth selling? How do you find the right buyers—without falling victim to the “ego-stroke?” John Warrillow joins me in this episode of Negotiations Ninja to answer every entrepreneur's nagging question: How do I exit my business successfully? 

John Warrilow is the founder of “The Value Builder System™” and is a business expert sought out for his proven methodology in adding millions to the value of a business. He’s the host of a show called “Built to Sell Radio,” with 300+ episodes. He’s ranked by Forbes as one of the world’s top 10 podcasts for business owners. 

Outline of This Episode
  • [2:34] Learn more about John Warrillow
  • [3:14] Don’t fall victim to the ego-stroke 
  • [8:17] What is a roll-up?
  • [11:15] Build a business that’s worth selling
  • [16:12] Find the best fit for your business
  • [19:34] Are ridiculous valuations a sign of the times?
  • [24:08] The importance of pull factors
  • [28:53] Consider the freedom point
Resources & People Mentioned
  • Lost and Founder by Rand Fishkin
  • Stephanie Breedlove
  • Jodie Cook
Connect with John Warrillow
  • Get a FREE workbook to help you prepare for your business exit! 
  • John’s website: Built to Sell
  • John’s Podcast: Built to Sell Radio
  • The Art of Selling Your Business
  • Built to Sell
  • Follow on Twitter
  • Connect on LinkedIn
Connect With Mark
  • Follow Negotiations Ninja on Twitter: @NegotiationPod
  • Connect with Mark on LinkedIn
  • Follow Negotiations Ninja on LinkedIn
  • Connect on Instagram: @NegotiationPod

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Negotiations Ninja PodcastBy Mark Raffan

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