Hendricks shares:

Why marketing is importantHow to determine who you needHow to find who you needWho to look for and why to lead the teamHow to manage and hold someone accountable when you have little to no marketing experience yourselfWhat kinds of outcomes to look for

Melissa Hendricks is a corporate brand and marketing executive with more than 20 years of experience in technology and consumer packaged goods companies. As the vice president of marketing strategy at Cerner, Hendricks leads a team responsible for all aspects of corporate marketing and communications for a $4.4 billion publicly traded health care technology company.

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