THIS EPISODE IS SPONSORED BY DEEP TROPICS.

Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like Chris Lake, Lane 8, Subtronics, and more on August 15th and 16th. Secure tickets here: https://www.deeptropics.org/

Think you need to appeal to everyone to succeed? This conversation with John Hanna of Deep Tropics will completely change your perspective on building a sustainable music career.

While most artists chase broad appeal and try to please every possible audience, Deep Tropics has built North America's greenest festival by doing the exact opposite - doubling down on their specific values of sustainability, mindfulness, and community. Their approach proves that depth of connection trumps reach every single time.

Key Takeaways:

• Why trying to appeal to everyone naturally dilutes your artistic vision
• How to build deeper connections with your audience instead of casting a wider net
• Why talent buyers prefer artists with clear positioning over generic crowd-pleasers
• The business case for niching down rather than broadening your appeal
• How to identify and communicate your unique values as an artist
• Why authentic positioning creates more opportunities than mass appeal
• Building a sustainable career through community-first thinking
• How to stand out in an oversaturated market by being specific
• The courage required to niche down and why it pays off
• Creating memorable experiences that people want to be part of, not just attend

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancuso

Stop trying to be everything to everyone. Hit play now to learn why the riches really are in the niches.

Video Editor/Audio Engineer: James Fixx