My Predictive team and I are here to help make 2025 the year you CRUSH your goals — and elevate your agency to new heights.

In this episode of Sell With Authority, we’re diving into a topic that’s essential for scaling your business development efforts. If you’re carrying the full weight of biz dev on your shoulders — it’s time to change that.

At Predictive, we’ve spent years experimenting in our lab, gathering data points, and refining our Sell with Authority methodology—a proven framework to help you sell more of what you do for a higher fee.

That’s where my very special guest expert, Jason Swenk, and I are focusing our time and attention in this encore episode.

Jason is the Founder of Agency Mastery 360, a unique consultancy designed to help marketing agency owners — just like you and me — grow their agencies faster.

You may remember Jason from episode 77 — we first tackled the topic of building a sales team.

Today, we pick up where we left off — digging deeper into designing the right offers, setting up pricing for success, and creating a team structure that works for your agency.

Whether it’s about enrolling more of your team into the business development fold or building out a dedicated sales team to take on some of the heaviest lifting — this episode is for you.

What you will learn in this episode:

• Why drilling down into your Ideal Client Profile (ICP) is the key to scaling faster
• How to craft and sell a compelling “foot in the door” offer that hooks clients
• Proven strategies for training and empowering a high-performing sales team
• Understanding prospect pain points and how to deliver exceptional value
• Using inbound, outbound, and strategic partnerships to build a robust lead generation system
• Key steps to lighten the sales burden off agency owners for more focus on growth

Resources:

• Website: https://www.agencymastery360.com/
• LinkedIn Personal: https://www.linkedin.com/in/jasonswenk/
• LinkedIn Business: https://www.linkedin.com/company/agency-mastery/
• Youtube: https://www.youtube.com/jasonswenk
• Instagram: https://www.instagram.com/jswenk/