Resource Centre

How to Build A Successful Brand #3: Creating A Niche


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Many successful brands know they cannot be all things to all people. You need to be focused and that means a focussed segment be it Luxury, Specialist/Niche or Value.  In this episode, Lee Jia Ping from The Listenig Tree explores each segment and the brands that occupy it.

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Resource CentreBy BFM Media


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