When every quarter brings a new wave of disruption, most small business owners default to reactive decision-making. They know they need a strategy, but the annual plan they wrote in December is already stale by March. Without a clear business strategy framework, the CEO ends up making every call alone, the team pulls in different directions, and growth stalls. In this episode, David Jenyns sits down with Kaihan Krippendorff, former McKinsey consultant and author of six books on innovation and competitive strategy, including Outthink the Competition and Proximity.

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