Political correctness is creating a reign of terror for everybody. Not even those on the side of political correctness are free from it's caustic damage, and critical thinking and diverse voices are being silenced whenever they're not convenient or they don't fit a particular narrative. How can this impact podcasts and businesses? Let's talk about it.

Is fear keeping you from putting yourself out there, in front of an audience? In this episode I share a crazy but effective tip that will certainly help you move forward in creating your first pieces of content.

Most of the information you've seen and read on content creation and on how to run succeful business is biased and incomplete. And no, this is not a clickbaity caption for making you listen to this episode. This is about Survivorship Bias, a situation that's present almost everywhere and that every content creator and business owner should be aware of.

Here's an approach to problem solving and creativity that is going to help you move forward in your business and in your content creation process.

Being unknown while you're still developing your content creation skills is an advantange. You're going to have the chance to suck and people won't see your mistakes. As you progress and become better, people wiill see the version of you that has acquired the skills and is able to produce higher quality content.

I'll tell you why it's important to steal to differentiate yourself from others, particularly if you're creating a podcast. It has to do with stealing, but not in the way you think.

If you're looking to buy your first podcast microphone, this episode will save you hours of searching on forums and product reviews. I'll tell you what mic to buy and you'll be absolutely calm and certain you've made the right decision. How do I know? I've been a podcast editor and producer for 5 years, and all conclusions lead to the same recommendation :)

Why did my previous podcast fail? On this episode I take a stab at the mistakes I made with my previous show so you don't repeat the same errors.

How do you cut through the noise to make your voice heard and your business visible?

On this episode we propose a counterintuitive approach: shut up and don't add to the noise. Of course, this is just the first step, but it's important to not contribute to the noise and to take position of active listening so we can understand what's going on, what our audience wants, and how to communicate with them. This is just the first action to tackle the problem of having everyone on the internet shouting about their businesses but very few people, or no one, listening.

Welcome to How To Build Yout Audience. We've started this podcast because, well, we don't know how to build an audience and we're documenting the process as we learn. We've tried building audiences before, but there is a huge gap of information: every guru and tutorial will tell you that building an audience is the same thing as creating content. And that's incorrect. Creating content is one thing, and getting it to reach an audience is a different one. There are tons of resources and strategies for creating content, and we've mastered that part. But there is very little about hos to strategize and deliver that content to the audience in an effective manner.

We're going to find answers step by step. Want to join us in the journey? Then subscribe now!